Maximize Your Co-op

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Maximize Your Co-op
Maximize Your Co-op
in September 7, 2018
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
People Marketing
People Marketing

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]

Facebook 2018 What’s A Dealership To Do?
Facebook 2018 What’s A Dealership To Do?

Facebook dominated headlines last week with bad news for the company. In a single day, Facebook stock plunged 19% following an earnings report Read more[…]

The Weakest Link in Data Attribution
The Weakest Link in Data Attribution
in May 18, 2018

It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]

Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Big Data Busted 3: How Large Auto Groups Can Win with Better Data

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business Read more[…]

Big Data Busted 2: How Multiple Rooftop Groups Can Win
Big Data Busted 2: How Multiple Rooftop Groups Can Win

In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]

Big Data Busted: How Single Point Stores Can Win Big
Big Data Busted: How Single Point Stores Can Win Big

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]

Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
in August 15, 2017

Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]

The Most Expensive, Common Mistake in Advertising & How to Avoid it
The Most Expensive, Common Mistake in Advertising & How to Avoid it
in June 7, 2017

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean Read more[…]