Rolling Strong into 2015

Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales will climb to 16.94 million in 2015. This would be a record high. We’re positioned to help dealers take advantage of this record sales growth. Research shows customers are changing the way they shop. According to a study done by McKinsey & Company in February 2014, 90% of customers now use the dealer website or OEM website in the early stages of their Read more [...]