Effective Ways to Shift Digital Marketing into Overdrive

The car buying process has changed, and top performing dealerships are responding. Consumers now  rely on digital channels at every step in the process, from researching models to comparing prices and even purchasing their chosen vehicle. With so much online activity, car dealers can no longer afford to assume their presence in the neighborhood is enough to land them the sales they need. Reshaping marketing efforts to include a richer mix of digital helps car dealerships stay in business and Read more [...]

Winning Over Millenials

Millennials, loosely defined, are people born in the 1980s through late 1990s. This audience is an important force in the economy, and in automotive sales, representing about 25% of all buyers. It’s critical that dealerships win over this group, but that can prove easier said than done. Making strides with discerning Millennial buyers requires a special focus on their particular needs. For starters, Millennials have different priorities than their parents. Many have demonstrated reluctance to Read more [...]

MyLifeSpeaks Keeps Making a Difference

We are so fortunate to be able to partner with these guys to help the children of Haiti not only survive by feeding them and caring for them, but educating them and allowing them to be children in a tough environment.  In Neply, the area has gone through so much struggle, and the unfortunate consequence is that some parents are not able to care for their children, and medical and educational resources are just not there.  Thanks to so many who contribute, MyLifeSpeaks is able to give these needed Read more [...]

New Opportunities for Dealerships as Automobile Buyers Embrace Digital

The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at every turn, through smartphones, computers, Television and newspapers still play a role, but automobile dealerships cannot afford to rely just on these forms of media. As comfortable as traditional advertising may be we need to meet automobile buyers on their terms if we want to continue to serve them. Share of ad spending – Advertising Read more [...]

Keeping High Touch in Hi-Tech

As a marketer, we’re constantly focused on improving our own technology that will allow us to accelerate how we hone in on in-market buyers for our clients.  What we do works and continues getting better – this is why dealers invest in our product.  But the way in which we go about doing this is much different than it was even 5 years ago.  Technology is not only impacting marketing, driving everything digital, but it also impacts what consumers are looking for in a vehicle.  No longer are Read more [...]

Client Command® Sponsored SRT Viper #1 in Rolex24 GTD

Viper Exchange Number 93 Wins The Tudor Rolex 24 at Daytona! Client Command® had two sponsored cars in the Rolex 24 race in Daytona this weekend, both SRT Vipers, with client partner Ben Keating from Keating Auto Group in Texas.  We are excited that #93 pulled out the win! Congratulations to Ben and Team, Viper Exchange and TI Automotive for this exciting victory!   Read more about the race here and here at the Viper Exchange site photo credits: Viper Exchange, motorsports.com, Read more [...]

New Year, New Buyer Insights

Recently McKinsey & Company came out with an extensive study called Innovating Automotive Retail. In reviewing McKinsey’s findings, we thought we would share our take on what they mean for our audience. We continue to hear about how the buying experience is migrating online. 85% of customers still use the dealer touch points. 1 in 4 customers also reports dissatisfaction with the dealer experience in the car buying process.[1] This raises key questions for dealerships who want to remain Read more [...]
automotive pipeline efficiency

Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy

New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a strengthening economy. This is good news for car dealers. However, statistics also reveal that Americans now delay car replacement for as long as possible, with truck owners keeping their vehicles for more than ten years on average. So, while general economic trends and industry-specific data add up to promising average auto sales, dealerships Read more [...]

Your Solution for a Great 2015

Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run a Client Command® campaign start their next campaign within 90 days. To us, this 84% retention rate is the highest form of flattery. It means dealers see strong value in our programs the very first time.  Unlike mass market promotions that treat every customer the same, our customized approach to marketing pays off with positive results dealers notice Read more [...]
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