MyLifeSpeaks Keeps Making a Difference

We are so fortunate to be able to partner with these guys to help the children of Haiti not only survive by feeding them and caring for them, but educating them and allowing them to be children in a tough environment.  In Neply, the area has gone through so much struggle, and the unfortunate consequence is that some parents are not able to care for their children, and medical and educational resources are just not there.  Thanks to so many who contribute, MyLifeSpeaks is able to give these needed Read more [...]

New Opportunities for Dealerships as Automobile Buyers Embrace Digital

The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at every turn, through smartphones, computers, Television and newspapers still play a role, but automobile dealerships cannot afford to rely just on these forms of media. As comfortable as traditional advertising may be we need to meet automobile buyers on their terms if we want to continue to serve them. Share of ad spending – Advertising Read more [...]

Client Command® Sponsored SRT Viper #1 in Rolex24 GTD

Viper Exchange Number 93 Wins The Tudor Rolex 24 at Daytona! Client Command® had two sponsored cars in the Rolex 24 race in Daytona this weekend, both SRT Vipers, with client partner Ben Keating from Keating Auto Group in Texas.  We are excited that #93 pulled out the win! Congratulations to Ben and Team, Viper Exchange and TI Automotive for this exciting victory!   Read more about the race here and here at the Viper Exchange site photo credits: Viper Exchange,, Read more [...]
automotive pipeline efficiency

Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy

New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a strengthening economy. This is good news for car dealers. However, statistics also reveal that Americans now delay car replacement for as long as possible, with truck owners keeping their vehicles for more than ten years on average. So, while general economic trends and industry-specific data add up to promising average auto sales, dealerships Read more [...]

Your Solution for a Great 2015

Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run a Client Command® campaign start their next campaign within 90 days. To us, this 84% retention rate is the highest form of flattery. It means dealers see strong value in our programs the very first time.  Unlike mass market promotions that treat every customer the same, our customized approach to marketing pays off with positive results dealers notice Read more [...]
understanding one-to-one marketing

How one-to-one marketing is changing the way dealers buy marketing

The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on large, generic campaigns, dealerships are transferring their focus to data analysis and campaign customization. Likewise, instead of focusing on one or two outlets, dealerships are investing multiple channels. To remain competitive, your dealership must prepare for and participate in this dramatic shift in automotive marketing. Early on, Client Command® Read more [...]

Rolling Strong into 2015

Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales will climb to 16.94 million in 2015. This would be a record high. We’re positioned to help dealers take advantage of this record sales growth. Research shows customers are changing the way they shop. According to a study done by McKinsey & Company in February 2014, 90% of customers now use the dealer website or OEM website in the early stages of their Read more [...]

Year End Overdrive: Lead Follow-Through is Key

As we head into year-end, there’s one thought on everyone’s mind. How can we close more deals and finish strong? Really it’s more like “How can we close more deals so we can get the marketing and advertising dollars we need in 2015?” The most basic and well-known stat for sales is: 48% of sales people never follow up with a prospect.  25% of sales people make a second contact and stop. So why aren’t you calling? Set yourself apart.  Yes, we know you are having promotions and touting Read more [...]

Making the Paradigm Shift to Quality First

For most dealerships, incorporating Client Command® into the marketing mix is a paradigm shift.  After all, automotive has traditionally been a numbers business – and that means bigger is always better, right? Not so fast. Marketing just on the # of impressions or mail pieces is old school thinking. Now dealers see better results at a lower price point by delivering messaging that’s relevant to the prospect. That’s why Client Command® elevates the quality of each lead over sheer Read more [...]
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