3 Keys to Dominating Your Market

“Driving new business” into the dealership is integral to closing sales. After all, virtually nobody is going to purchase a new vehicle without actually seeing and test driving it. So the more we share with dealers all the ways our system brings the right prospects to the lot, the more successful they ultimately will be. We’ve identified 3 Keys to Growing Sales to help dealers see results. 1.  Grow Conquest market share. Going after your conquest market using our approach can be a Read more [...]

The Online Ad Blindness Epidemic

I came across this article and infographic the other day and thought it highlighted an interesting trend.  Studies show that people are becoming more and more immune to online advertising – simply tuning it out as a kind of visual “white noise.” This article confirms what our firsthand experience has proven. We have already tested some display products and found them to be in-effective tools in the “guaranteed marketing” arsenal. For a company that gets paid on results, display Read more [...]

The Dealer’s Guide to Website Content – Quick Tips

Before making a major purchase, four out of five people will research online. And, according to market research firm Rothstein Tauber, those numbers continue to rise. Developing an online presence that is rich with content will allow your vehicle dealership to be a part of a shopper’s buying decision. Get stronger results from your website content with few these proven tips. Remember to Write for Your Reader Put yourself in your customer's shoes. What information would you be looking for online? Read more [...]
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