Don’t believe everything you hear. Top 10 automobile marketing myths graphic

Don’t believe everything you hear. Top 10 automobile marketing myths

1. Myth: Sending traffic to the home page of your website is best Fact: Bounce rates prove otherwise. Sending traffic to the home page of your website is ineffective not only because it is not a great user experience but because you are simply unable to measure which marketing channels and ads are converting. Landing pages with relevant content are essential for highly converting websites. Read more [...]
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3 Dealer Marketing Musts

One of the biggest issues dealers face today is how quickly things are changing. The way auto buyers purchase and the channels they use continue to evolve at 100 MPH! Lead generation of all types starts with getting the attention of potential auto buyer through a dealer marketing channel and converting them into auto purchasers. To get ahead of the curve -- -- or rather ride the apex let’s focus on just 3 automotive dealer marketing musts. Read more [...]

It’s not how you find your customers, it’s how your customers find you

Digital Auto Lead Generation So you want more leads for your car dealership? You are vying for position within the market like never before. In-market auto shoppers are doing their digital homework. While time in market may not be changing, the number of research touch points is, at an average of 24 according to Google. The Millward Brown/Google Vehicle Shopper Path to Purchase Study indicates how digital plays a big role leading up to purchase. Read more [...]
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