Why Being the ESPN of Automotive Isn’t a Good Thing

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Why Being the ESPN of Automotive Isn’t a Good Thing
Why Being the ESPN of Automotive Isn’t a Good Thing
in May 17, 2017

Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]

Are You About To Pay A Lot More For Your TV Spots?
Are You About To Pay A Lot More For Your TV Spots?

Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]

Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?

Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]

Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.
Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.

Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]

8 Unique Traits Championship Dealerships & Football Teams Share
8 Unique Traits Championship Dealerships & Football Teams Share
in January 18, 2017

The 8 traits that separate championship football teams from their competition are synonymous with the 8 traits that distinguish great dealerships from everyone Read more[…]

When You Don’t Even Get To Make A First Impression
When You Don’t Even Get To Make A First Impression
in December 6, 2016

During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]

5 Ways to Kill Your KPIs
5 Ways to Kill Your KPIs
in November 15, 2016

With the wealth of data captured by the typical enterprise system, KPIs (or Key Performance Indicators) and the dashboards that display them are Read more[…]

How to Survive the Political Media Blackout
How to Survive the Political Media Blackout
in October 13, 2016

For TV stations, automobile dealers are very valuable advertisers. At the tier 3 level, dealers spent approximately $1.3 billion on TV spots alone Read more[…]

The Truth About BSOS and How To Beat It
The Truth About BSOS and How To Beat It
in July 25, 2016

It’s called the “bright, shiny object syndrome” or BSOS for short. For people in charge of dealership marketing it can be a problem Read more[…]