New Opportunities for Dealerships as Automobile Buyers Embrace Digital

The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at every turn, through smartphones, computers, Television and newspapers still play a role, but automobile dealerships cannot afford to rely just on these forms of media. As comfortable as traditional advertising may be we need to meet automobile buyers on their terms if we want to continue to serve them. Share of ad spending – Advertising Read more [...]

Keeping High Touch in Hi-Tech

As a marketer, we’re constantly focused on improving our own technology that will allow us to accelerate how we hone in on in-market buyers for our clients.  What we do works and continues getting better – this is why dealers invest in our product.  But the way in which we go about doing this is much different than it was even 5 years ago.  Technology is not only impacting marketing, driving everything digital, but it also impacts what consumers are looking for in a vehicle.  No longer are Read more [...]

Client Command® Sponsored SRT Viper #1 in Rolex24 GTD

Viper Exchange Number 93 Wins The Tudor Rolex 24 at Daytona! Client Command® had two sponsored cars in the Rolex 24 race in Daytona this weekend, both SRT Vipers, with client partner Ben Keating from Keating Auto Group in Texas.  We are excited that #93 pulled out the win! Congratulations to Ben and Team, Viper Exchange and TI Automotive for this exciting victory!   Read more about the race here and here at the Viper Exchange site photo credits: Viper Exchange,, Read more [...]

New Year, New Buyer Insights

Recently McKinsey & Company came out with an extensive study called Innovating Automotive Retail. In reviewing McKinsey’s findings, we thought we would share our take on what they mean for our audience. We continue to hear about how the buying experience is migrating online. 85% of customers still use the dealer touch points. 1 in 4 customers also reports dissatisfaction with the dealer experience in the car buying process.[1] This raises key questions for dealerships who want to remain Read more [...]
automotive pipeline efficiency

Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy

New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a strengthening economy. This is good news for car dealers. However, statistics also reveal that Americans now delay car replacement for as long as possible, with truck owners keeping their vehicles for more than ten years on average. So, while general economic trends and industry-specific data add up to promising average auto sales, dealerships Read more [...]

Your Solution for a Great 2015

Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run a Client Command® campaign start their next campaign within 90 days. To us, this 84% retention rate is the highest form of flattery. It means dealers see strong value in our programs the very first time.  Unlike mass market promotions that treat every customer the same, our customized approach to marketing pays off with positive results dealers notice Read more [...]
understanding one-to-one marketing

How one-to-one marketing is changing the way dealers buy marketing

The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on large, generic campaigns, dealerships are transferring their focus to data analysis and campaign customization. Likewise, instead of focusing on one or two outlets, dealerships are investing multiple channels. To remain competitive, your dealership must prepare for and participate in this dramatic shift in automotive marketing. Early on, Client Command® Read more [...]

Rolling Strong into 2015

Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales will climb to 16.94 million in 2015. This would be a record high. We’re positioned to help dealers take advantage of this record sales growth. Research shows customers are changing the way they shop. According to a study done by McKinsey & Company in February 2014, 90% of customers now use the dealer website or OEM website in the early stages of their Read more [...]

Data segmentation and how it affects your marketing

Marketing is key to increasing the profitability of your dealership. However, with so many marketing strategies available, it is difficult to determine which strategies are worthy of your time. So where should you start? Data segmentation is an effective marketing strategy that can improve the effectiveness of campaigns and ultimately boost sales for any dealership. Instead of focusing just on large numbers, covering your audience with a “shotgun” approach, Client Command® works more like Read more [...]

Integration with your current traditional and digital marketing

Engaging conquest customers and delivering them to the showroom is a HOT button for every dealer. Who doesn't want to increase profits and grow their database? Reaching outside your database and bringing in-market buyers to your door is definitely one way to do that.  Our solutions can easily partner with the efforts of your current marketing, both traditional and digital. Because our program works in a way that’s very efficient, targeted, and doesn't saturate your market; we’re a perfect Read more [...]

Client Command® Advantage: Guaranteed Sales

An old expression attributed to Henry Ford… “Half my marketing budget is wasted. Trouble is, I can’t tell which half.” Instead of measuring the success of a campaign based solely on the number of impressions, website visits, or mail drops, we measure by your success - the number of sales generated.    Just try asking for that kind of safety net from a local newspaper, radio station, or even most marketers. They’ll likely act as if you’re out of touch with reality; because, although Read more [...]
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