If it’s too easy, it’s probably wrong.

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If it’s too easy, it’s probably wrong.
If it’s too easy, it’s probably wrong.
in June 6, 2016

There’s a simple time-honored formula at car dealerships for calculating advertising costs per car sold: advertising spend divided by total number of cars Read more[…]

Are You Meeting Car Buyers Too Late?
Are You Meeting Car Buyers Too Late?
in May 11, 2016

It’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full Read more[…]

Paying the Rent in Eyeballs
Paying the Rent in Eyeballs
in March 15, 2016

There are odd things in life that, for many of us, can make our brains hurt if we spend more than a few Read more[…]

Are you a valuable advertiser or a media pest?
Are you a valuable advertiser or a media pest?
in November 17, 2015

Quick trivia question, how many advertisements and brand messages is the average person exposed to each day?   The number that consistently pops Read more[…]

The Mother of Four Letter Words that Terrifies Marketing Vendors
The Mother of Four Letter Words that Terrifies Marketing Vendors
in October 22, 2015

With Halloween almost here, we think it is a perfect time to discuss a dealership marketing topic that’s incredibly scary. In fact, it’s Read more[…]

Does your marketing need Lasik?
Does your marketing need Lasik?
in August 26, 2015

It’s an awesome feeling. When car sales are strong, life is good.   Inventory is perfect. The dealership is clicking on all cylinders. Read more[…]

Over 90% of your market isn’t listening to your advertising
Over 90% of your market isn’t listening to your advertising
in July 28, 2015

Want to see which of your advertising media strategies work and which are a waste of money? It’s actually pretty easy.   For Read more[…]

Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
in June 1, 2015

So, you’re getting good news? Your Search Engine Optimization and Pay-per-click campaigns are working. They’re driving new customers to the showroom – and Read more[…]

Evolution to Revolution: The Rise of Data-Driven Marketing
Evolution to Revolution: The Rise of Data-Driven Marketing
in May 22, 2015

Over the past 25 years, digital technology has transformed dealership marketing from mass media into the age of personalized experiences. What was once Read more[…]