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Working vs. Non-Working Media – What Really “Works”

Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of their marketing budget to “working” media. Is the reputable consultant suggesting content marketing, organic search, social media, and email marketing is not “working” media? I've seen too much success through the use of these channels to buy into that line of thinking. The article really made me think about the automotive industry and Read more [...]

Year End Overdrive: Lead Follow-Through is Key

As we head into year-end, there’s one thought on everyone’s mind. How can we close more deals and finish strong? Really it’s more like “How can we close more deals so we can get the marketing and advertising dollars we need in 2015?” The most basic and well-known stat for sales is: 48% of sales people never follow up with a prospect.  25% of sales people make a second contact and stop. So why aren’t you calling? Set yourself apart.  Yes, we know you are having promotions and touting Read more [...]

Making the Paradigm Shift to Quality First

For most dealerships, incorporating Client Command® into the marketing mix is a paradigm shift.  After all, automotive has traditionally been a numbers business – and that means bigger is always better, right? Not so fast. Marketing just on the # of impressions or mail pieces is old school thinking. Now dealers see better results at a lower price point by delivering messaging that’s relevant to the prospect. That’s why Client Command® elevates the quality of each lead over sheer Read more [...]

The Power of Ironman, on the Course and in Business

I recently competed in the Ironman World Championship in Kailua-Kona, Hawaii. The triathlon includes running, biking and swimming. Candidly, I like the variety and the challenge of improving in all three disciplines. I returned home inspired by what’s possible for all of us who set “crazy” goals and are willing to put in the work to reach them! So many people dream big dreams as young people and then start settling for less in young adulthood. I don’t think God made us to shut down and Read more [...]

3 Keys to Dominating Your Market

“Driving new business” into the dealership is integral to closing sales. After all, virtually nobody is going to purchase a new vehicle without actually seeing and test driving it. So the more we share with dealers all the ways our system brings the right prospects to the lot, the more successful they ultimately will be. We’ve identified 3 Keys to Growing Sales to help dealers see results. 1.  Grow Conquest market share. Going after your conquest market using our approach can be a Read more [...]

you’ve seen one, you haven’t seen them all. No two dealerships are alike!

To the average business person, automotive dealerships probably all seem alike. All sell vehicles. All compete on price. All have been affected by the growth in online search and sourcing, right? Some might assume dealer marketing is fairly consistent across dealerships - but you know what they say about people who assume... Nothing could be farther from the truth. After years of working with automotive dealers, I’ve learned there’s actually very little you can say about our dealership customer Read more [...]

The Online Ad Blindness Epidemic

I came across this article and infographic the other day and thought it highlighted an interesting trend.  Studies show that people are becoming more and more immune to online advertising – simply tuning it out as a kind of visual “white noise.” This article confirms what our firsthand experience has proven. We have already tested some display products and found them to be in-effective tools in the “guaranteed marketing” arsenal. For a company that gets paid on results, display Read more [...]

Road Warrior’s Journal: Insights from the Road

After completing my first couple of rounds of customer road trips, I’ve had a few interesting observations and seen some developing trends. Here’s a topline of what I’ve learned so far. Some of our clients aren’t sure what we do for them Because Client Command® is so powerful and has such varied functionality, many clients have us mis-categorized in their marketing arsenal. This presents some very interesting challenges and questions, namely. Some don’t understand about the black Read more [...]

Building Self Esteem, Step by Step

The Client Command® team believes strongly in giving back to the community. For Media Coordinator Joelle McCollum, that means turning her love of running into a positive athletic experience for elementary school girls in grades 3 through 5. Joelle recently assumed volunteer coaching duties for a Girls on the Run team in Forsyth County, Georgia. Of course she’s excited to get the girls involved in running. But McCollum notes the effort is about much more than how fast or how far girls can Read more [...]

3 Easy Ways to Convert Online Visitors to Showroom Visitors

Online retail has replaced a good deal of the business from brick-and-mortar stores. Dealer Marketing Magazine reports that one-third of buyers now prefer to buy online. With a bit of creativity and some effort, your car dealership can bring in more online buyers to the lot and keep your sales up. People still want to deal with people, they may just have different ways of going about it. You can use the online channel to save prospects valuable time. Offer them a time to visit and learn more about Read more [...]

Taking Marketing Off-Road

People who know me will tell you: I look at life as one big adventure. I mean, what’s the use of doing the same old, same old?  That’s why I’m always looking for ways to push the limits and discover something new. Otherwise, I’ll end up right next to everyone else, right? Where’s the thrill in that? Personally, I’d much rather stand out than blend in. Enjoy more time four-wheeling and less time in the proverbial family sedan. Find new ways to reach my goals, instead of just following Read more [...]

The Dealer’s Guide to Website Content – Quick Tips

Before making a major purchase, four out of five people will research online. And, according to market research firm Rothstein Tauber, those numbers continue to rise. Developing an online presence that is rich with content will allow your vehicle dealership to be a part of a shopper’s buying decision. Get stronger results from your website content with few these proven tips. Remember to Write for Your Reader Put yourself in your customer's shoes. What information would you be looking for online? Read more [...]
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