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The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on Read more[…]
Marketing is key to increasing the profitability of your dealership. However, with so many marketing strategies available, it is difficult to determine which Read more[…]
Engaging conquest customers and delivering them to the showroom is a HOT button for every dealer. Who doesn’t want to increase profits and Read more[…]
Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]