Why all multi-channel marketing campaigns are not created equal
On the surface most multi-channel marketing campaigns look the same. Most have great creative and multi-media such as display ads delivered on mobile or PC devices. They also have PURLS, emails, phone calls and mailers delivered over a set period of time. That’s on the surface. What sets one campaign apart from another is completely invisible to the naked eye.
The Targeting, timing and engagement methods under the hood make all the difference.
Astute clients often ask us “how can you guarantee extra sales via multi-channel marketing and deliver on a consistent basis?” In other words, they want to know what’s under the hood. So we created this short drawshop video to give you an idea of how a successful multi-channel marketing campaign is targeted, timed and delivered. As always, we are happy to share more with you about how you can create your own successful multi-channel campaigns or how we can do it for you.