Category: Conversion Science

Big Data Busted 2: How Multiple Rooftop Groups Can Win
Big Data Busted 2: How Multiple Rooftop Groups Can Win

In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]

Big Data Busted: How Single Point Stores Can Win Big
Big Data Busted: How Single Point Stores Can Win Big

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]

Data segmentation and how it affects your marketing
Data segmentation and how it affects your marketing
in December 3, 2014

Marketing is key to increasing the profitability of your dealership. However, with so many marketing strategies available, it is difficult to determine which Read more[…]

3 Easy Ways to Convert Online Visitors to Showroom Visitors
3 Easy Ways to Convert Online Visitors to Showroom Visitors
in September 8, 2014

Online retail has replaced a good deal of the business from brick-and-mortar stores. Dealer Marketing Magazine reports that one-third of buyers now prefer Read more[…]

Five Tips for Converting Leads to Sales
Five Tips for Converting Leads to Sales
in August 29, 2014

You probably put a lot of thought into your marketing strategy. It may be paying off if you have thousands of website visitors, Read more[…]

You’re Missing Out If You’re Not Using These Social Media Tricks to Find Buyers!
You’re Missing Out If You’re Not Using These Social Media Tricks to Find Buyers!
in August 26, 2014

Almost all industries today are looking online to generate business. Consumers of all kinds of products and services use social media to gather Read more[…]

3 Dealership Email Marketing Tips That Will Increase Your Sales
3 Dealership Email Marketing Tips That Will Increase Your Sales
in August 15, 2014

Your dealership will go nowhere fast without an effective marketing campaign. Along with online ads, promotions, and direct mail, email marketing can help generate leads and convert them to sales. Email is the “workhorse” of digital marketing according to the Direct Marketing Association. With anywhere from a 31% – 43% return on every dollar spent, it is an important aspect of how you generate new sales for your dealership. The key is to get more subscribers to sign up but also to open and read your emails. Just because you have been doing email marketing for a while does not mean you shouldn’t test or continually refine your emails and process. Below are just a few tips on how to really engage via email marketing.

Powerful Marketing Fuel From This Year’s Conversion Conference
Powerful Marketing Fuel From This Year’s Conversion Conference
in July 21, 2014

I recently returned from the Conversion Conference in Chicago. This year’s presentations were packed with conversion rate optimization insights that can have a major impact in your business!

Closing more sales starts with understanding what a prospect really needs. It’s been said for decades (maybe centuries?), but the customer truly is king. For digital marketers, here’s some ideas on how to put this into practice.

The Next 2 Years: How We Grow With You
The Next 2 Years: How We Grow With You
in July 14, 2014

As a successful auto dealership executive, you already appreciate that maintaining your industry lead and competitive edge takes continually attracting qualified customers who are ready to buy. No earth shattering revelations there. But what’s changing — at the speed of an electron — is how you can find and market to those customers.