Category: Customer Loyalty

Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?

Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]

Are you paying your biggest competitor?
Are you paying your biggest competitor?
in March 27, 2015

The biggest change in automotive over the past few years has been in the way customers buy cars. Shoppers still go through the Read more[…]

Want new customers?  Treat prospects like friends.
Want new customers?  Treat prospects like friends.
in August 12, 2014

Don’t treat prospects like outsiders. Difficult to use websites, repetitive forms that ask the same questions, generic content and silly social media posts ( i.e. “happy Friday!” just don’t cut it anymore). The big deal is making the experience friendly, easy and personalized!

Manufacturers Increase Loyalty While Dealerships Try to Keep Up
Manufacturers Increase Loyalty While Dealerships Try to Keep Up
in August 1, 2014

Every year the automotive industry floods the market with new vehicles with new looks, and new features. Buyers often find themselves lost in a sea of makes and models with only a vague idea of what they may need. Because of this, car buyers often rely on brands they know, whether they are the brands they need. Is a Nissan the best option for your circumstances, or is a Honda? How would one know? The answer can be found within a local dealership’s doors.