Category: Latest News

Big Data Busted: How Single Point Stores Can Win Big
Big Data Busted: How Single Point Stores Can Win Big

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]

The Most Expensive, Common Mistake in Advertising & How to Avoid it
The Most Expensive, Common Mistake in Advertising & How to Avoid it
in June 7, 2017

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean Read more[…]

Why Being the ESPN of Automotive Isn’t a Good Thing
Why Being the ESPN of Automotive Isn’t a Good Thing
in May 17, 2017

Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]

Are You About To Pay A Lot More For Your TV Spots?
Are You About To Pay A Lot More For Your TV Spots?

Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]

Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?

Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]

Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.
Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.

Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]

5 Ways to Kill Your KPIs
5 Ways to Kill Your KPIs
in November 15, 2016

With the wealth of data captured by the typical enterprise system, KPIs (or Key Performance Indicators) and the dashboards that display them are Read more[…]

Does your marketing need Lasik?
Does your marketing need Lasik?
in August 26, 2015

It’s an awesome feeling. When car sales are strong, life is good.   Inventory is perfect. The dealership is clicking on all cylinders. Read more[…]

Over 90% of your market isn’t listening to your advertising
Over 90% of your market isn’t listening to your advertising
in July 28, 2015

Want to see which of your advertising media strategies work and which are a waste of money? It’s actually pretty easy.   For Read more[…]