Category: Marketing Industry Musings

Big Data Busted 2: How Multiple Rooftop Groups Can Win
Big Data Busted 2: How Multiple Rooftop Groups Can Win

In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]

Big Data Busted: How Single Point Stores Can Win Big
Big Data Busted: How Single Point Stores Can Win Big

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]

Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
in August 15, 2017

Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]

Are You About To Pay A Lot More For Your TV Spots?
Are You About To Pay A Lot More For Your TV Spots?

Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]

When You Don’t Even Get To Make A First Impression
When You Don’t Even Get To Make A First Impression
in December 6, 2016

During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]

Winning Over Millenials
Winning Over Millenials
in February 18, 2015

Millennials, loosely defined, are people born in the 1980s through late 1990s. This audience is an important force in the economy, and in Read more[…]

Keeping High Touch in Hi-Tech
Keeping High Touch in Hi-Tech
in February 5, 2015

As a marketer, we’re constantly focused on improving our own technology that will allow us to accelerate how we hone in on in-market Read more[…]

New Year, New Buyer Insights
New Year, New Buyer Insights
in January 22, 2015

Recently McKinsey & Company came out with an extensive study called Innovating Automotive Retail. In reviewing McKinsey’s findings, we thought we would share Read more[…]

Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy
Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy

New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a Read more[…]