Category: Uncategorized
The Weakest Link in Data Attribution
It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]
Why Being the ESPN of Automotive Isn’t a Good Thing
Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]
How to Survive the Political Media Blackout
For TV stations, automobile dealers are very valuable advertisers. At the tier 3 level, dealers spent approximately $1.3 billion on TV spots alone Read more[…]
The Truth About BSOS and How To Beat It
It’s called the “bright, shiny object syndrome” or BSOS for short. For people in charge of dealership marketing it can be a problem Read more[…]
If it’s too easy, it’s probably wrong.
There’s a simple time-honored formula at car dealerships for calculating advertising costs per car sold: advertising spend divided by total number of cars Read more[…]
Are You Meeting Car Buyers Too Late?
It’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full Read more[…]
Paying the Rent in Eyeballs
There are odd things in life that, for many of us, can make our brains hurt if we spend more than a few Read more[…]
Are you a valuable advertiser or a media pest?
Quick trivia question, how many advertisements and brand messages is the average person exposed to each day? The number that consistently pops Read more[…]
The Mother of Four Letter Words that Terrifies Marketing Vendors
With Halloween almost here, we think it is a perfect time to discuss a dealership marketing topic that’s incredibly scary. In fact, it’s Read more[…]