DON’T LET ACTIVE SHOPPERS™ SLIP THROUGH YOUR FINGERS
It’s imperative to consistently bring in new customers to keep growing a steady stream of opportunity for your sales team. Market360™ can absolutely make that happen. Don’t forget though, to increase monthly sales numbers, you’ve go to retain as many of your existing customers as possible from defecting from your dealership. If not, you’re just chasing your tail month after month.
As a sales retention strategy, many dealerships focus on looking at data sets in their DMS tied to equity mining, targeting customers whose leases are about to expire, and who have older vehicles and high service write-ups in a short period of time. Your dealership may be doing some or all of them right now and they’re all good strategies.
However, the most powerful customer retention strategy you can be doing is identifying which of your existing customers are actively shopping right now for a new vehicle.
There are multitudes of your customers shopping for new vehicles that won’t show up on any equity mining, predictive analytics, or service reports. What’s to stop them from walking right out the back door and purchasing a different brand or from another dealership?
Don’t let the sales opportunities in your market slip away. Market360™ is a massive game changer to make sure your dealership has complete control of identifying and engaging all the active shoppers™ around you. You’ll definitely be able to attract new conquest opportunities from other dealerships and brands but you’ll also be able to make sure you keep your existing customers for years to come. With the ability to attract new customers before anyone else and retain a higher percentage of existing ones, it’s an incredibly powerful solution for growing sales month after month and year after.