With everything that is happening right now in the US, many car dealers are asking the same question – how can our business serve our community, car shoppers and car owners well in our current reality? Whether you are operating in a state where service bays are considered an essential service or your dealership remains open for sales, the answer is the same. We need to ensure our communities know automotive is open for business and taking steps to deliver safe, top-notch service now and when this is over.

There’s much we don’t know in this ever-changing environment, but what we do know is – consumers are still shopping for vehicles. With significant financing and incentive packages from multiple manufacturers, consumer demand is alive. And with 1.8 million leases (JD Power) set to expire between March and July, the demand is only going to increase.

Client Command’s Active Shopper Network® is telling us a similar story. Our Active Shopper Network is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in their backyard in the past 24 hours (Learn More). While sales are down year over year, shopping continues nationwide.

We want to be able to help each other serve customers in today’s rapidly changing environment and empower dealerships to give consumers peace-of-mind that automotive is open for business. As we partner with dealers across the country to serve their customers well, here are some best practices we are creating together as an automotive family.

5 Best-Practices for Engaging Shoppers in Today’s Market

1. Pro-active Communication

In uncertain times, what consumers need most is communication. The most important thing you can be doing is actively communicating with shoppers on how your dealership is responding.

  • Let shoppers know how your dealership is adjusting store hours, reinforcing state by state “social distancing” protocols, protecting employees and continuing to disinfect to protect shoppers’ health.
  • The first step is advertising what your dealership is pro-actively doing on your website, utilizing components like carousel ads and pop-up windows.
  • We are working with our dealers on variations of email templates to keep these messages in front of shoppers.
  • Reach out to previous customers to check on them and ensure they know you care.

2. Providing “White Glove” Service

Many dealerships are starting “we come to you” programs on both the purchase and service side.

  • For those dealerships only currently open for service, make pick-up options available for service customers. When your showroom re-opens, you can expand this to service to deliver new vehicle test-drives to a consumer’s home.
  • Some dealerships are taking it a step further, providing the ability for “at-home” paperwork to further simplify the buying process.
  • The point is to build confidence with shoppers and make it as convenient as possible both for shoppers to see the vehicles they want to purchase and for service customers to continue to maintain their vehicles.

3. Continue embracing digital retailing

It’s time to double-down on moving as much of the car buying process online as possible.

  • From financing options and trade-in evaluations to virtual-vehicle tours and price negotiation, many dealers have already taken steps in this direction.
  • If you are already taking these steps, keep pressing in to identify even more ways to serve shoppers and customers remotely.
  • If you have not prioritized digital retailing, it’s time to get started.

4. Chat-Focused Connection

If the idea of digital retailing feels too large, start by giving consumers proactive ways to connect with you without leaving their home through chat. We are working with dealers on new ways to incorporate chat into their business, website and advertising.

5. Virtual walk-arounds of vehicles

Utilizing Facetime or Skype can be a great way to connect with shoppers and allow them to browse vehicles from the security of their home. You can be working with your BDC to set appointments for your salespeople to complete virtual walk-arounds.

 

Whether your dealership is experiencing minor disruption or is temporarily closed, these pro-active best-practices put you in a great position to support your community, adapt to the recommendations of local government leaders and continue to provide for the vehicle needs in your community during this crisis. We are here to help you incorporate and modify.

It also puts you in a great position with shoppers to be the first dealership they think of as soon as all of this is over. We know from the past, any downturn in the automotive market is followed by a surge. Ensure your dealership is at the top of the consumer’s mind when that time comes!

Be the dealership you and your family would want to buy from as a shopper during this time and we’re here to help along the way.

More about the Active Shopper Network® Difference

Client Command’s Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours. Our patented technology allows us to connect cookies and devices to shopper identity. The AI powered tech monitors 90% of internet connected devices across more than 61B automotive urls — 3rd party classified sites, dealership websites, OEM websites, automotive research sites, automotive google searches and more.

 

Curious what shopping trends we are seeing in your market?

Call 678.845.6724 or email ChrisM@clientcommand.com

With everything that is happening right now in the US, many car dealers are asking the same question – how can our business serve our community, car shoppers and car owners well in our current reality? Whether you are operating in a state where service bays are considered an essential service or your dealership remains open for sales, the answer is the same. We need to ensure our communities know automotive is open for business and taking steps to deliver safe, top-notch service now and when this is over.

There’s much we don’t know in this ever-changing environment, but what we do know is – consumers are still shopping for vehicles. With significant financing and incentive packages from multiple manufacturers, consumer demand is alive. And with 1.8 million leases (JD Power) set to expire between March and July, the demand is only going to increase.

Client Command’s Active Shopper Network® is telling us a similar story. Our Active Shopper Network is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in their backyard in the past 24 hours (Learn More). While sales are down year over year, shopping continues nationwide.

We want to be able to help each other serve customers in today’s rapidly changing environment and empower dealerships to give consumers peace-of-mind that automotive is open for business. As we partner with dealers across the country to serve their customers well, here are some best practices we are creating together as an automotive family.

5 Best-Practices for Engaging Shoppers in Today’s Market

1. Pro-active Communication

In uncertain times, what consumers need most is communication. The most important thing you can be doing is actively communicating with shoppers on how your dealership is responding.

  • Let shoppers know how your dealership is adjusting store hours, reinforcing state by state “social distancing” protocols, protecting employees and continuing to disinfect to protect shoppers’ health.
  • The first step is advertising what your dealership is pro-actively doing on your website, utilizing components like carousel ads and pop-up windows.
  • We are working with our dealers on variations of email templates to keep these messages in front of shoppers.
  • Reach out to previous customers to check on them and ensure they know you care.

2. Providing “White Glove” Service

Many dealerships are starting “we come to you” programs on both the purchase and service side.

  • For those dealerships only currently open for service, make pick-up options available for service customers. When your showroom re-opens, you can expand this to service to deliver new vehicle test-drives to a consumer’s home.
  • Some dealerships are taking it a step further, providing the ability for “at-home” paperwork to further simplify the buying process.
  • The point is to build confidence with shoppers and make it as convenient as possible both for shoppers to see the vehicles they want to purchase and for service customers to continue to maintain their vehicles.

3. Continue embracing digital retailing

It’s time to double-down on moving as much of the car buying process online as possible.

  • From financing options and trade-in evaluations to virtual-vehicle tours and price negotiation, many dealers have already taken steps in this direction.
  • If you are already taking these steps, keep pressing in to identify even more ways to serve shoppers and customers remotely.
  • If you have not prioritized digital retailing, it’s time to get started.

4. Chat-Focused Connection

If the idea of digital retailing feels too large, start by giving consumers proactive ways to connect with you without leaving their home through chat. We are working with dealers on new ways to incorporate chat into their business, website and advertising.

5. Virtual walk-arounds of vehicles

Utilizing Facetime or Skype can be a great way to connect with shoppers and allow them to browse vehicles from the security of their home. You can be working with your BDC to set appointments for your salespeople to complete virtual walk-arounds.

 

Whether your dealership is experiencing minor disruption or is temporarily closed, these pro-active best-practices put you in a great position to support your community, adapt to the recommendations of local government leaders and continue to provide for the vehicle needs in your community during this crisis. We are here to help you incorporate and modify.

It also puts you in a great position with shoppers to be the first dealership they think of as soon as all of this is over. We know from the past, any downturn in the automotive market is followed by a surge. Ensure your dealership is at the top of the consumer’s mind when that time comes!

Be the dealership you and your family would want to buy from as a shopper during this time and we’re here to help along the way.

More about the Active Shopper Network® Difference

Client Command’s Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours. Our patented technology allows us to connect cookies and devices to shopper identity. The AI powered tech monitors 90% of internet connected devices across more than 61B automotive urls — 3rd party classified sites, dealership websites, OEM websites, automotive research sites, automotive google searches and more.

 

Curious what shopping trends we are seeing in your market?

Call 678.845.6724 or email ChrisM@clientcommand.com

With everything that is happening right now in the US, many car dealers are asking the same question – how can our business serve our community, car shoppers and car owners well in our current reality? Whether you are operating in a state where service bays are considered an essential service or your dealership remains open for sales, the answer is the same. We need to ensure our communities know automotive is open for business and taking steps to deliver safe, top-notch service now and when this is over.

There’s much we don’t know in this ever-changing environment, but what we do know is – consumers are still shopping for vehicles. With significant financing and incentive packages from multiple manufacturers, consumer demand is alive. And with 1.8 million leases (JD Power) set to expire between March and July, the demand is only going increase.

Client Command’s Active Shopper Network® is telling us a similar story. Our Active Shopper Network is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in their backyard in the past 24 hours (Learn More). While sales are down year over year, shopping continues nationwide.

We want to be able to help each other serve customers in today’s rapidly changing environment and empower dealerships to give consumers peace-of-mind that automotive is open for business. As we partner with dealers across the country to serve their customers well, here are some best practices we are creating together as an automotive family.

5 Best-Practices for Engaging Shoppers in Today’s Market

1. Pro-active Communication

In uncertain times, what consumers need most is communication. The most important thing you can be doing is actively communicating with shoppers on how your dealership is responding.

  • Let shoppers know how your dealership is adjusting store hours, reinforcing state by state “social distancing” protocols, protecting employees and continuing to disinfect to protect shoppers’ health.
  • The first step is advertising what your dealership is pro-actively doing on your website, utilizing components like carousel ads and pop-up windows.
  • We are working with our dealers on variations of email templates to keep these messages in front of shoppers.
  • Reach out to previous customers to check on them and ensure they know you care.

2. Providing “White Glove” Service

Many dealerships are starting “we come to you” programs on both the purchase and service side.

  • For those dealerships only currently open for service, make pick-up options available for service customers. When your showroom re-opens, you can expand this to service to deliver new vehicle test-drives to a consumer’s home.
  • Some dealerships are taking it a step further, providing the ability for “at-home” paperwork to further simplify the buying process.
  • The point is to build confidence with shoppers and make it as convenient as possible both for shoppers to see the vehicles they want to purchase and for service customers to continue to maintain their vehicles.

3. Continue embracing digital retailing

It’s time to double-down on moving as much of the car buying process online as possible.

  • From financing options and trade-in evaluations to virtual-vehicle tours and price negotiation, many dealers have already taken steps in this direction.
  • If you are already taking these steps, keep pressing in to identify even more ways to serve shoppers and customers remotely.
  • If you have not prioritized digital retailing, it’s time to get started.

4. Chat-Focused Connection

If the idea of digital retailing feels too large, start by giving consumers proactive ways to connect with you without leaving their home through chat. We are working with dealers on new ways to incorporate chat into their business, website and advertising.

5. Virtual walk-arounds of vehicles

Utilizing Facetime or Skype can be a great way to connect with shoppers and allow them to browse vehicles from the security of their home. You can be working with your BDC to set appointments for your salespeople to complete virtual walk-arounds.

 

Whether your dealership is experiencing minor disruption or is temporarily closed, these pro-active best-practices put you in a great position to support your community, adapt to the recommendations of local government leaders and continue to provide for the vehicle needs in your community during this crisis. We are here to help you incorporate and modify.

It also puts you in a great position with shoppers to be the first dealership they think of as soon as all of this is over. We know from the past, any downturn in the automotive market is followed by a surge. Ensure your dealership is at the top of the consumer’s mind when that time comes!

Be the dealership you and your family would want to buy from as a shopper during this time and we’re here to help along the way.

More about the Active Shopper Network® Difference

Client Command’s Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours. Our patented technology allows us to connect cookies and devices to shopper identity. The AI powered tech monitors 90% of internet connected devices across more than 61B automotive urls — 3rd party classified sites, dealership websites, OEM websites, automotive research sites, automotive google searches and more.

 

Curious what shopping trends we are seeing in your market?

Call 678.845.6724 or email ChrisM@clientcommand.com