Market Pulse: OEM-level Shopping Trends and the Implications for Q2 Sales Numbers

Chris Martin, Senior Vice President of Customer Development

Market Pulse: OEM-level Shopping Trends and the Implications for Q2 Sales Numbers

Chris Martin, Senior Vice President of Customer Development

Market Pulse: OEM-level Shopping Trends and the Implications for Q2 Sales Numbers

Chris Martin, Senior Vice President of Customer Development

When April car sales are reported this week, we know we’ll see unprecedented drops from the select few manufacturers reporting monthly versus quarterly. The COVID-19 factors driving these significant YoY drops include:

  1. 97% of Americans experienced a stay-at home order of some level for most of the month.
  2. 28+million Americans filed for unemployment since the COVID-19 crisis began.
  3. The number of new shoppers entering the market, as reported by the Active Shopper Network®, began a rapid decline in late February, the full impact manifesting in April.

Looking to May, there are indications that the bottom is behind us. (We’ll dig in to shopping trends momentarily.) In the midst of a pandemic, it is imperative to keep a real-time pulse on the rate of recovery. Knowing that shopping behavior today is the strongest indicator of future sales, we can analyze what shopper data is telling us at the national, local, and manufacturer level to prepare for and anticipate realistic level of recovery for May and June.

PULSE ON TODAY’S ONLINE SHOPPING BEHAVIOR WITH THE ACTIVE SHOPPER NETWORK®

Understanding how these trends will impact the rest of Q2 requires the industry immerse itself in learning from real-time behavior-level data. Client Command’s Active Shopper Network® is uniquely positioned to deliver a people-level pulse on who has started shopping, stopped shopping or continued shopping in the past 24 hours.

THE REBOUND HAS BEGUN – NUMBER OF NEW SHOPPERS TRENDING UP

Shopping activity hit new lows to start the month, but is beginning to show a glimmer of light pointing towards the end of what may be a longer than desired tunnel.

Year-over-Year – Active Shopper Network® – Daily Shopping Trends (National)

ALL Daily Active Shoppers

NEW DAILY ENTRANTS

Typically, the number of New Daily Entrants translates into car sales four to six weeks after they enter the market. The downward slope of the curve began in late February, hitting bottom the first week of April. Early indications show the numbers are starting to rebound, albeit in a U-shaped curve, indicating a longer tail recovery.

Week-over-Week – Active Shopper Network® – Daily Shopping Trends (National)

NEW Daily Active Shoppers (started shopping that day)

ALL SHOPPERS – TRENDS

The steep decline in overall shopping activity at the beginning of April is beginning to plateau as we move into May. As the number of new unemployment claims climbed at a steady pace week over week in April, the number of people shopping for vehicles steadily dropped. April opened with the number of total shoppers lagging 2019 by 4.6%. We closed the month with the lag hovering around 15%.

WHAT DOES THIS MEAN?

Early indications show a U-shaped rebound curve is forming and the length of the recovery will be influenced by individual shoppers’ perceptions of the COVID threat to their community. The gradual lifting of stay-at-home restrictions across the country will create some initial momentum in the month of May, but the width of the U will vary from state to state, city to city.

SHOPPING IS DOWN, BUT NOT FOR EVERY BRAND — HYUNDAI, JEEP AMONG THOSE BEST POSITIONED FOR RECOVERY

Forecasts project YoY sales to be down anywhere from 50% to 80% for the month of April. However, there are some manufacturers positioned to fare better than others. Let’s break down which OEMs are trending ahead and how that could impact their April sales numbers.

LAST 60 DAYS – ACTIVE SHOPPER NETWORK® SHOPPING BEHAVIOR BY MAKE

Overall Shopping Activity by Model

The maps below offer a visual representation of how shopping has changed in that 60-day time frame at a state level. Dark blue indicates a negative market change (a loss of shoppers) of more than -11.7%. Green indicates a positive market change (increase in shoppers) of 5%.

ALL MAKES

The maps below offer a visual representation of how shopping has changed in that 60-day time frame at a state level. Dark blue indicates a negative market change (a loss of shoppers) of more than -11.7%. Green indicates a positive market change (increase in shoppers) of 5%.

Most manufacturer maps reflect the national trends, with some exceptions.

HYUNDAI

HYUNDAI SEES 6% SHOPPER GROWTH!

Powered by the Hyundai Assurance Job Loss Protection Program, shopping for the Korean manufacturer’s shoppers have grown 6% over the past 60 days. Hyundai was first on the scene with aggressive incentives to help buyers, offering to make up to six months of payments to new buyers in the event of job loss and a 90-Day payment deferral on new purchases. Even in states hardest hit by COVID-19 and the longest-lasting stay at home restrictions, shoppers have Hyundai top of mind.

HOW DOES THAT COMPARE WITH KIA?

Despite being the only manufacturer to report a positive YoY gain in Q1, albeit 1%, Kia shopping has dropped off 23% over the past 60 days.

PROJECTION: With Kia’s shopping trends mirroring the national trends, expect sales numbers to reflect overall declines for Kia while Hyundai will most likely be outpacing other brands.

CADILLAC

CADILLAC WINNING IN THE LUXURY CATEGORY.

Luxury brands are not known for their incentives or offers, but Cadillac’s offers may be contributing to more shopper interest in the brand. Cadillac leads the luxury category with -8% market change over the past 60 days. They also introduced 0.9% APR for 72 months for certain models, a $2,000 purchase allowance and deferred monthly payments for 120 days.

HOW DOES THAT COMPARE WITH OTHER LUXURY BRANDS?

Luxury model shopping has lagged across the board. Mercedes-Benz has held steady with the national averages around -20%, with BMW only slightly trailing with a -26% market change. Coming in at -30% are Lexus and Porsche, with Audi taking the biggest hit at -53%.

JEEP

JEEP HOLDS STEADY.

Jeep, the bread and butter brand of Fiat Chrysler, continues to ride the wave of brand loyalty, seeing the same number of shoppers at the end of April as it did pre-COVID-19. Fiat Chrysler introduced aggressive incentives across each of its brands in late March, offering zero-percent loans that last up to seven years for new car purchases. The incentives are offering a boost to most of its brands, Ram and Dodge trend ahead of the national average with a -12% and -18% market change, respectively. While Chrysler lags, experiencing a -30% market change.

HOW DOES THAT COMPARE WITH FORD?

Ford’s “Built to Lend a Hand” program gives customers the ability to defer payments up to six months. It has not translated into a significant shopping activity lift. Ford is slightly ahead of the national trend with a -20% change in shoppers over the past 60 days.

PROJECTION: We will not know with the release of April sales numbers the immediate impact of recent shopping activity trends, as both Ford and Jeep withhold reporting until July.

Mazda

MAZDA LEADING THE JAPANESE CATEGORY.

Mazda reported stronger sales numbers in Q1 than the longstanding front runners of the Japanese automakers. Over the past 60 days, Mazda only experienced a -12% market change. In response to COVID-19, they launched Mazda Financial Services and a payment deferral program for up to 90 days on new and CPO vehicles.

HOW DOES THAT COMPARE WITH JAPAN’S BIG THREE?

Overall, the top brands in this category are trending ahead of national shopping trends, with Toyota experiencing a -15% market change, Honda, -17% and Nissan -19%.

 

WHAT DOES THIS MEAN?

Manufacturer incentives and unprecedented financing options are influencing shopper engagement and eventually sales. Dealers connected to the OEMs that are trending ahead of the national shopping trends are positioned for a faster recovery.

POSITION YOURSELF TO MAXIMIZE THE OPPORTUNITIES AVAILABLE.

As the industry presses into recovery and assesses the length of the recovery curve, Client Command wants to equip dealers with insights that help forecast the comeback curve for their business. Shopping activity varies by brand, by state and by zip code. It is critical for you to know exactly what’s happening in your market based on today’s data.

You can access insights like the ones above and more with the Active Shopper Network® dashboard. Client Command is offering free consultations to inform your dealership’s ramp-up strategy including daily, weekly, and monthly Active ShopperTM trends at the zip code level.

We have seen new shoppers entering the market drop tremendously since mid-February, but it is starting to level out and even grow. It is a key time to start targeting these shoppers. Decisions made now to get your name in front of these shoppers will set you up for success in July, August and September – keeping you ahead of your competitors.

MORE ABOUT THE ACTIVE SHOPPER NETWORK®

Client Command’s patented technology allows us to connect cookies and devices to shopper identity. The Active Shopper Network® monitors 90% of internet connected devices across more than 61 billion URLs specific to automotive, including classified listing sites, dealership websites, OEM websites, automotive research sites, automotive Google searches and more. With a lens into online shopping activity across the entire internet, the Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours.

When April car sales are reported this week, we know we’ll see unprecedented drops from the select few manufacturers reporting monthly versus quarterly. The COVID-19 factors driving these significant YoY drops include:

  1. 97% of Americans experienced a stay-at home order of some level for most of the month.
  2. 28+million Americans filed for unemployment since the COVID-19 crisis began.
  3. The number of new shoppers entering the market, as reported by the Active Shopper Network®, began a rapid decline in late February, the full impact manifesting in April.

Looking to May, there are indications that the bottom is behind us. (We’ll dig in to shopping trends momentarily.) In the midst of a pandemic, it is imperative to keep a real-time pulse on the rate of recovery. Knowing that shopping behavior today is the strongest indicator of future sales, we can analyze what shopper data is telling us at the national, local, and manufacturer level to prepare for and anticipate realistic level of recovery for May and June.

PULSE ON TODAY’S ONLINE SHOPPING BEHAVIOR WITH THE ACTIVE SHOPPER NETWORK®

Understanding how these trends will impact the rest of Q2 requires the industry immerse itself in learning from real-time behavior-level data. Client Command’s Active Shopper Network® is uniquely positioned to deliver a people-level pulse on who has started shopping, stopped shopping or continued shopping in the past 24 hours.

THE REBOUND HAS BEGUN – NUMBER OF NEW SHOPPERS TRENDING UP

Shopping activity hit new lows to start the month, but is beginning to show a glimmer of light pointing towards the end of what may be a longer than desired tunnel.

Year-over-Year – Active Shopper Network® – Daily Shopping Trends (National)

ALL Daily Active Shoppers

NEW DAILY ENTRANTS

Typically, the number of New Daily Entrants translates into car sales four to six weeks after they enter the market. The downward slope of the curve began in late February, hitting bottom the first week of April. Early indications show the numbers are starting to rebound, albeit in a U-shaped curve, indicating a longer tail recovery.

Week-over-Week – Active Shopper Network® – Daily Shopping Trends (National)

NEW Daily Active Shoppers (started shopping that day)

ALL SHOPPERS – TRENDS

The steep decline in overall shopping activity at the beginning of April is beginning to plateau as we move into May. As the number of new unemployment claims climbed at a steady pace week over week in April, the number of people shopping for vehicles steadily dropped. April opened with the number of total shoppers lagging 2019 by 4.6%. We closed the month with the lag hovering around 15%.

WHAT DOES THIS MEAN?

Early indications show a U-shaped rebound curve is forming and the length of the recovery will be influenced by individual shoppers’ perceptions of the COVID threat to their community. The gradual lifting of stay-at-home restrictions across the country will create some initial momentum in the month of May, but the width of the U will vary from state to state, city to city.

SHOPPING IS DOWN, BUT NOT FOR EVERY BRAND — HYUNDAI, JEEP AMONG THOSE BEST POSITIONED FOR RECOVERY

Forecasts project YoY sales to be down anywhere from 50% to 80% for the month of April. However, there are some manufacturers positioned to fare better than others. Let’s break down which OEMs are trending ahead and how that could impact their April sales numbers.

LAST 60 DAYS – ACTIVE SHOPPER NETWORK® SHOPPING BEHAVIOR BY MAKE

Overall Shopping Activity by Model

The maps below offer a visual representation of how shopping has changed in that 60-day time frame at a state level. Dark blue indicates a negative market change (a loss of shoppers) of more than -11.7%. Green indicates a positive market change (increase in shoppers) of 5%.

ALL MAKES

The maps below offer a visual representation of how shopping has changed in that 60-day time frame at a state level. Dark blue indicates a negative market change (a loss of shoppers) of more than -11.7%. Green indicates a positive market change (increase in shoppers) of 5%.

Most manufacturer maps reflect the national trends, with some exceptions.

HYUNDAI

HYUNDAI SEES 6% SHOPPER GROWTH!

Powered by the Hyundai Assurance Job Loss Protection Program, shopping for the Korean manufacturer’s shoppers have grown 6% over the past 60 days. Hyundai was first on the scene with aggressive incentives to help buyers, offering to make up to six months of payments to new buyers in the event of job loss and a 90-Day payment deferral on new purchases. Even in states hardest hit by COVID-19 and the longest-lasting stay at home restrictions, shoppers have Hyundai top of mind.

HOW DOES THAT COMPARE WITH KIA?

Despite being the only manufacturer to report a positive YoY gain in Q1, albeit 1%, Kia shopping has dropped off 23% over the past 60 days.

PROJECTION: With Kia’s shopping trends mirroring the national trends, expect sales numbers to reflect overall declines for Kia while Hyundai will most likely be outpacing other brands.

CADILLAC

CADILLAC WINNING IN THE LUXURY CATEGORY.

Luxury brands are not known for their incentives or offers, but Cadillac’s offers may be contributing to more shopper interest in the brand. Cadillac leads the luxury category with -8% market change over the past 60 days. They also introduced 0.9% APR for 72 months for certain models, a $2,000 purchase allowance and deferred monthly payments for 120 days.

HOW DOES THAT COMPARE WITH OTHER LUXURY BRANDS?

Luxury model shopping has lagged across the board. Mercedes-Benz has held steady with the national averages around -20%, with BMW only slightly trailing with a -26% market change. Coming in at -30% are Lexus and Porsche, with Audi taking the biggest hit at -53%.

JEEP

JEEP HOLDS STEADY.

Jeep, the bread and butter brand of Fiat Chrysler, continues to ride the wave of brand loyalty, seeing the same number of shoppers at the end of April as it did pre-COVID-19. Fiat Chrysler introduced aggressive incentives across each of its brands in late March, offering zero-percent loans that last up to seven years for new car purchases. The incentives are offering a boost to most of its brands, Ram and Dodge trend ahead of the national average with a -12% and -18% market change, respectively. While Chrysler lags, experiencing a -30% market change.

HOW DOES THAT COMPARE WITH FORD?

Ford’s “Built to Lend a Hand” program gives customers the ability to defer payments up to six months. It has not translated into a significant shopping activity lift. Ford is slightly ahead of the national trend with a -20% change in shoppers over the past 60 days.

PROJECTION: We will not know with the release of April sales numbers the immediate impact of recent shopping activity trends, as both Ford and Jeep withhold reporting until July.

Mazda

MAZDA LEADING THE JAPANESE CATEGORY.

Mazda reported stronger sales numbers in Q1 than the longstanding front runners of the Japanese automakers. Over the past 60 days, Mazda only experienced a -12% market change. In response to COVID-19, they launched Mazda Financial Services and a payment deferral program for up to 90 days on new and CPO vehicles.

HOW DOES THAT COMPARE WITH JAPAN’S BIG THREE?

Overall, the top brands in this category are trending ahead of national shopping trends, with Toyota experiencing a -15% market change, Honda, -17% and Nissan -19%.

WHAT DOES THIS MEAN?

Manufacturer incentives and unprecedented financing options are influencing shopper engagement and eventually sales. Dealers connected to the OEMs that are trending ahead of the national shopping trends are positioned for a faster recovery.

POSITION YOURSELF TO MAXIMIZE THE OPPORTUNITIES AVAILABLE.

As the industry presses into recovery and assesses the length of the recovery curve, Client Command wants to equip dealers with insights that help forecast the comeback curve for their business. Shopping activity varies by brand, by state and by zip code. It is critical for you to know exactly what’s happening in your market based on today’s data.

You can access insights like the ones above and more with the Active Shopper Network® dashboard. Client Command is offering free consultations to inform your dealership’s ramp-up strategy including daily, weekly, and monthly Active ShopperTM trends at the zip code level.

We have seen new shoppers entering the market drop tremendously since mid-February, but it is starting to level out and even grow. It is a key time to start targeting these shoppers. Decisions made now to get your name in front of these shoppers will set you up for success in July, August and September – keeping you ahead of your competitors.

MORE ABOUT THE ACTIVE SHOPPER NETWORK®

Client Command’s patented technology allows us to connect cookies and devices to shopper identity. The Active Shopper Network® monitors 90% of internet connected devices across more than 61 billion URLs specific to automotive, including classified listing sites, dealership websites, OEM websites, automotive research sites, automotive Google searches and more. With a lens into online shopping activity across the entire internet, the Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours.

When April car sales are reported this week, we know we’ll see unprecedented drops from the select few manufacturers reporting monthly versus quarterly. The COVID-19 factors driving these significant YoY drops include:

  1. 97% of Americans experienced a stay-at home order of some level for most of the month.
  2. 28+million Americans filed for unemployment since the COVID-19 crisis began.
  3. The number of new shoppers entering the market, as reported by the Active Shopper Network®, began a rapid decline in late February, the full impact manifesting in April.

Looking to May, there are indications that the bottom is behind us. (We’ll dig in to shopping trends momentarily.) In the midst of a pandemic, it is imperative to keep a real-time pulse on the rate of recovery. Knowing that shopping behavior today is the strongest indicator of future sales, we can analyze what shopper data is telling us at the national, local, and manufacturer level to prepare for and anticipate realistic level of recovery for May and June.

PULSE ON TODAY’S ONLINE SHOPPING BEHAVIOR WITH THE ACTIVE SHOPPER NETWORK®

Understanding how these trends will impact the rest of Q2 requires the industry immerse itself in learning from real-time behavior-level data. Client Command’s Active Shopper Network® is uniquely positioned to deliver a people-level pulse on who has started shopping, stopped shopping or continued shopping in the past 24 hours.

THE REBOUND HAS BEGUN – NUMBER OF NEW SHOPPERS TRENDING UP

Shopping activity hit new lows to start the month, but is beginning to show a glimmer of light pointing towards the end of what may be a longer than desired tunnel.

Year-over-Year – Active Shopper Network® – Daily Shopping Trends (National)

ALL Daily Active Shoppers

NEW DAILY ENTRANTS

Typically, the number of New Daily Entrants translates into car sales four to six weeks after they enter the market. The downward slope of the curve began in late February, hitting bottom the first week of April. Early indications show the numbers are starting to rebound, albeit in a U-shaped curve, indicating a longer tail recovery.

Week-over-Week – Active Shopper Network® – Daily Shopping Trends (National)

NEW Daily Active Shoppers (started shopping that day)

ALL SHOPPERS – TRENDS

The steep decline in overall shopping activity at the beginning of April is beginning to plateau as we move into May. As the number of new unemployment claims climbed at a steady pace week over week in April, the number of people shopping for vehicles steadily dropped. April opened with the number of total shoppers lagging 2019 by 4.6%. We closed the month with the lag hovering around 15%.

WHAT DOES THIS MEAN?

Early indications show a U-shaped rebound curve is forming and the length of the recovery will be influenced by individual shoppers’ perceptions of the COVID threat to their community. The gradual lifting of stay-at-home restrictions across the country will create some initial momentum in the month of May, but the width of the U will vary from state to state, city to city.

SHOPPING IS DOWN, BUT NOT FOR EVERY BRAND — HYUNDAI, JEEP AMONG THOSE BEST POSITIONED FOR RECOVERY

Forecasts project YoY sales to be down anywhere from 50% to 80% for the month of April. However, there are some manufacturers positioned to fare better than others. Let’s break down which OEMs are trending ahead and how that could impact their April sales numbers.

LAST 60 DAYS – ACTIVE SHOPPER NETWORK® SHOPPING BEHAVIOR BY MAKE

Overall Shopping Activity by Model

The maps below offer a visual representation of how shopping has changed in that 60-day time frame at a state level. Dark blue indicates a negative market change (a loss of shoppers) of more than -11.7%. Green indicates a positive market change (increase in shoppers) of 5%.

ALL MAKES

The maps below offer a visual representation of how shopping has changed in that 60-day time frame at a state level. Dark blue indicates a negative market change (a loss of shoppers) of more than -11.7%. Green indicates a positive market change (increase in shoppers) of 5%.

Most manufacturer maps reflect the national trends, with some exceptions.

HYUNDAI

HYUNDAI SEES 6% SHOPPER GROWTH!

Powered by the Hyundai Assurance Job Loss Protection Program, shopping for the Korean manufacturer’s shoppers have grown 6% over the past 60 days. Hyundai was first on the scene with aggressive incentives to help buyers, offering to make up to six months of payments to new buyers in the event of job loss and a 90-Day payment deferral on new purchases. Even in states hardest hit by COVID-19 and the longest-lasting stay at home restrictions, shoppers have Hyundai top of mind.

HOW DOES THAT COMPARE WITH KIA?

Despite being the only manufacturer to report a positive YoY gain in Q1, albeit 1%, Kia shopping has dropped off 23% over the past 60 days.

PROJECTION: With Kia’s shopping trends mirroring the national trends, expect sales numbers to reflect overall declines for Kia while Hyundai will most likely be outpacing other brands.

CADILLAC

CADILLAC WINNING IN THE LUXURY CATEGORY.

Luxury brands are not known for their incentives or offers, but Cadillac’s offers may be contributing to more shopper interest in the brand. Cadillac leads the luxury category with -8% market change over the past 60 days. They also introduced 0.9% APR for 72 months for certain models, a $2,000 purchase allowance and deferred monthly payments for 120 days.

HOW DOES THAT COMPARE WITH OTHER LUXURY BRANDS?

Luxury model shopping has lagged across the board. Mercedes-Benz has held steady with the national averages around -20%, with BMW only slightly trailing with a -26% market change. Coming in at -30% are Lexus and Porsche, with Audi taking the biggest hit at -53%.

JEEP

JEEP HOLDS STEADY.

Jeep, the bread and butter brand of Fiat Chrysler, continues to ride the wave of brand loyalty, seeing the same number of shoppers at the end of April as it did pre-COVID-19. Fiat Chrysler introduced aggressive incentives across each of its brands in late March, offering zero-percent loans that last up to seven years for new car purchases. The incentives are offering a boost to most of its brands, Ram and Dodge trend ahead of the national average with a -12% and -18% market change, respectively. While Chrysler lags, experiencing a -30% market change.

HOW DOES THAT COMPARE WITH FORD?

Ford’s “Built to Lend a Hand” program gives customers the ability to defer payments up to six months. It has not translated into a significant shopping activity lift. Ford is slightly ahead of the national trend with a -20% change in shoppers over the past 60 days.

PROJECTION: We will not know with the release of April sales numbers the immediate impact of recent shopping activity trends, as both Ford and Jeep withhold reporting until July.

Mazda

MAZDA LEADING THE JAPANESE CATEGORY.

Mazda reported stronger sales numbers in Q1 than the longstanding front runners of the Japanese automakers. Over the past 60 days, Mazda only experienced a -12% market change. In response to COVID-19, they launched Mazda Financial Services and a payment deferral program for up to 90 days on new and CPO vehicles.

HOW DOES THAT COMPARE WITH JAPAN’S BIG THREE?

Overall, the top brands in this category are trending ahead of national shopping trends, with Toyota experiencing a -15% market change, Honda, -17% and Nissan -19%.

WHAT DOES THIS MEAN?

Manufacturer incentives and unprecedented financing options are influencing shopper engagement and eventually sales. Dealers connected to the OEMs that are trending ahead of the national shopping trends are positioned for a faster recovery.

POSITION YOURSELF TO MAXIMIZE THE OPPORTUNITIES AVAILABLE.

As the industry presses into recovery and assesses the length of the recovery curve, Client Command wants to equip dealers with insights that help forecast the comeback curve for their business. Shopping activity varies by brand, by state and by zip code. It is critical for you to know exactly what’s happening in your market based on today’s data.

You can access insights like the ones above and more with the Active Shopper Network® dashboard. Client Command is offering free consultations to inform your dealership’s ramp-up strategy including daily, weekly, and monthly Active ShopperTM trends at the zip code level.

We have seen new shoppers entering the market drop tremendously since mid-February, but it is starting to level out and even grow. It is a key time to start targeting these shoppers. Decisions made now to get your name in front of these shoppers will set you up for success in July, August and September – keeping you ahead of your competitors.

MORE ABOUT THE ACTIVE SHOPPER NETWORK®

Client Command’s patented technology allows us to connect cookies and devices to shopper identity. The Active Shopper Network® monitors 90% of internet connected devices across more than 61 billion URLs specific to automotive, including classified listing sites, dealership websites, OEM websites, automotive research sites, automotive Google searches and more. With a lens into online shopping activity across the entire internet, the Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours.