Keep Personal in Virtual
Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You Read more[…]
4 Trends in Dealership Marketing in 2021
Automotive marketing is changing and, thanks to continued digital developments, growing more complex. To deliver conversions – leads, subscribers, and sales – you Read more[…]
Dissecting Data
When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]
Cookie Apocalypse
Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing Read more[…]
Marketing in Uncertainty
2020 is behind us, yet automotive remains keenly aware of the lingering impacts and uncertainty that continue to test resiliency. The wake 2020 Read more[…]
Embrace Behavior; Discard Models
Going in to 2020, the average dealer made marketing and outreach decisions based on 90-day old registration data. From my observation, far too Read more[…]
4 Ways to Rethink Your Marketing
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
New Leads Strategy
If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]
