Trust and Transparency
Trust and Transparency
Automotive shoppers continue to evolve. The events of the past 18 months floored the accelerator. Pre-Covid consumer priorities, needs and buying motives were Read more[...]
Low Inventory? Essential Basics for your Dealership’s Future
Low Inventory? Essential Basics for your Dealership’s Future
It can be tempting in a season of low inventory and high consumer demand for your dealership to sit back and enjoy the Read more[...]
Car Shoppers Have Changed
Car Shoppers Have Changed
Car shoppers changed years ago but dealership marketing did not. Dealerships saw the signs, read the data, took small steps to iterate. But Read more[...]
Three Things Dealers Must Do
Three Things Dealers Must Do
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” — Jimmy Dean While Read more[...]
Timing is Everything
Timing is Everything
Higher gross profit. After years of feeling profit margins squeeze, dealerships across the auto industry continue to enjoy a season of higher gross Read more[...]
Keep The Lights On
Keep The Lights On
Chip shortages and reduced vehicle inventory. Here we are in 2021, facing a different season of industry disruption and once again recognizing the Read more[...]
Big Tech Steps Towards Privacy
Big Tech Steps Towards Privacy

Data Privacy and big tech. It’s a topic that likely lived on the back burner as you’ve run your dealership over the past Read more[…]

Personal in Virtual
Personal in Virtual

Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You Read more[…]

4 Trends in Dealership Marketing in 2021
4 Trends in Dealership Marketing in 2021

Automotive marketing is changing and, thanks to continued digital developments, growing more complex. To deliver conversions – leads, subscribers, and sales – you Read more[…]

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