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New Leads Strategy
If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]
4 Questions To Ask Vendors
When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]
Market Pulse July 23
It’s the reality that just won’t go away. As NADA reported retail sales tracking back towards normal in June, the news regarding the Read more[…]
Market Pulse June 25th
The first half of 2020 gives new meaning to the popular phrase, “hindsight is 20/20.” Dealers across the country are looking to the Read more[…]
New Buyer Pools
As the automotive industry continues to regroup, most dealerships are responding to this crisis by hitting the accelerator on digital retailing. Many experts Read more[…]
Market Pulse June 11th
What a difference a few weeks makes. Although true in typical circumstances, this is specifically true navigating the unprecedented Covid-19 pandemic and its Read more[…]
Market Pulse May 28th
Memorial Day traditionally marks the kick off of summer, and for dealerships, that typically means a jam-packed summer selling season. As America continues Read more[…]
Re-Opening Well
The COVID-19 crisis has changed your dealership, if not for the long term, at least through the summer. Whether your dealership is in Read more[…]
Embrace Behavior
It’s been my experience that the average dealer makes marketing and outreach decisions based on 90-day old registration data. Think about it. How Read more[…]
