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3 Reasons You Must Prioritize Your Conquest Strategy
Henry Ford. Founding Father of the auto industry. Pioneering businessman. Innovative industrialist. His legacy was built by challenging the status quo, envisioning opportunity Read more[…]
3 Keys to Harnessing Data For Competitive Advantage
Today’s technology gives dealerships an abundance of data at their fingertips. Yet most dealerships lag in their ability to leverage that data to Read more[…]
Leads: The Ever-Decreasing Part of the Pie
Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start Read more[…]
3 Truths About Omni Channel
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper connectivity, today’s Read more[…]
Digital Darwinism
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]
Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]
Attribution Models
It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]
4 WAYS TO RETHINK YOUR MARKETING
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
Winning With AI ML
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to Read more[…]
