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The Weakest Link in Data Attribution
It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business Read more[…]
Big Data Busted 2: How Multiple Rooftop Groups Can Win
In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]
Big Data Busted: How Single Point Stores Can Win Big
In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]
Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]
The Most Expensive, Common Mistake in Advertising & How to Avoid it
Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean Read more[…]
Why Being the ESPN of Automotive Isn’t a Good Thing
Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]
Are You About To Pay A Lot More For Your TV Spots?
Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]
Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]