Big Data Busted: How Single Point Stores Can Win Big

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Big Data Busted: How Single Point Stores Can Win Big
Big Data Busted: How Single Point Stores Can Win Big

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]

Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
in August 15, 2017

Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]

The Most Expensive, Common Mistake in Advertising & How to Avoid it
The Most Expensive, Common Mistake in Advertising & How to Avoid it
in June 7, 2017

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean Read more[…]

Why Being the ESPN of Automotive Isn’t a Good Thing
Why Being the ESPN of Automotive Isn’t a Good Thing
in May 17, 2017

Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]

Are You About To Pay A Lot More For Your TV Spots?
Are You About To Pay A Lot More For Your TV Spots?

Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]

Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?

Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]

Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.
Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.

Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]

8 Unique Traits Championship Dealerships & Football Teams Share
8 Unique Traits Championship Dealerships & Football Teams Share
in January 18, 2017

The 8 traits that separate championship football teams from their competition are synonymous with the 8 traits that distinguish great dealerships from everyone Read more[…]

When You Don’t Even Get To Make A First Impression
When You Don’t Even Get To Make A First Impression
in December 6, 2016

During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]

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