iOS 15 and Dealership Email Marketing
iOS 15 and Dealership Email Marketing
Data privacy and its impact on automotive marketing. It was positioned to be a headlining story of 2021 as dealers evaluated the impact Read more[...]
Limiting Fixed Ops
Limiting Fixed Ops
Fixed Ops. The last 18 months in automotive have put this often underappreciated channel under a magnifying glass. Instead of allowing Fixed Ops Read more[...]
Market Pulse Auto Consumer Demand
Market Pulse Auto Consumer Demand
The automotive industry has been defined through the first half of 2021 by the imbalance of automotive supply and consumer demand. But is Read more[...]
7 Ways to Build Trust with Automotive Customers
7 Ways to Build Trust with Automotive Customers
Although the temptation in this season of low inventory and high demand might be to hunker down, we cannot look past the fundamentals. Read more[...]
Trust and Transparency
Trust and Transparency
Automotive shoppers continue to evolve. The events of the past 18 months floored the accelerator. Pre-Covid consumer priorities, needs and buying motives were Read more[...]
Low Inventory? Essential Basics for your Dealership’s Future
Low Inventory? Essential Basics for your Dealership’s Future
It can be tempting in a season of low inventory and high consumer demand for your dealership to sit back and enjoy the Read more[...]
Car Shoppers Have Changed
Car Shoppers Have Changed
Car shoppers changed years ago but dealership marketing did not. Dealerships saw the signs, read the data, took small steps to iterate. But Read more[...]
Three Things Dealers Must Do
Three Things Dealers Must Do
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” — Jimmy Dean While Read more[...]
Cookies and Auto Advertising
Cookies and Auto Advertising
For more than two decades, advertisers have continued to refine the ability to deliver effective marketing to consumers. In a world where advertisers Read more[...]