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Big Data Busted: How Single Point Stores Can Win Big
In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]
Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]
The Most Expensive, Common Mistake in Advertising & How to Avoid it
Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean Read more[…]
Why Being the ESPN of Automotive Isn’t a Good Thing
Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]
Are You About To Pay A Lot More For Your TV Spots?
Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]
Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]
Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.
Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]
8 Unique Traits Championship Dealerships & Football Teams Share
The 8 traits that separate championship football teams from their competition are synonymous with the 8 traits that distinguish great dealerships from everyone Read more[…]
When You Don’t Even Get To Make A First Impression
During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]