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Digital Darwinism
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]
Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]
Attribution Models
It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]
4 WAYS TO RETHINK YOUR MARKETING
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
Winning With AI ML
Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to Read more[…]
Understanding AI and ML
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last Read more[...]
Maximize Your Co-op
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
People Marketing
Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]
Facebook 2018 What’s A Dealership To Do?
Facebook dominated headlines last week with bad news for the company. In a single day, Facebook stock plunged 19% following an earnings report Read more[…]
