3 Things Your Dealership Can Control
3 Things Your Dealership Can Control
Throw away the Magic 8 balls, the much hoped for return to stable supply to meet consumer vehicle demand continues to elude us. Read more[...]
iOS 15 and Dealership Email Marketing
iOS 15 and Dealership Email Marketing
Data privacy and its impact on automotive marketing. It was positioned to be a headlining story of 2021 as dealers evaluated the impact Read more[...]
Limiting Fixed Ops
Limiting Fixed Ops
Fixed Ops. The last 18 months in automotive have put this often underappreciated channel under a magnifying glass. Instead of allowing Fixed Ops Read more[...]
Market Pulse Auto Consumer Demand
Market Pulse Auto Consumer Demand
The automotive industry has been defined through the first half of 2021 by the imbalance of automotive supply and consumer demand. But is Read more[...]
7 Ways to Build Trust with Automotive Customers
7 Ways to Build Trust with Automotive Customers
Although the temptation in this season of low inventory and high demand might be to hunker down, we cannot look past the fundamentals. Read more[...]
Value Minded Shopper
Value Minded Shopper
Automotive has been buzzing with inventory conversations. Dealers are dealing with the lowest inventory levels they have seen in recent history. OEMs are Read more[...]
Trust and Transparency
Trust and Transparency
Automotive shoppers continue to evolve. The events of the past 18 months floored the accelerator. Pre-Covid consumer priorities, needs and buying motives were Read more[...]
Low Inventory? Essential Basics for your Dealership’s Future
Low Inventory? Essential Basics for your Dealership’s Future
It can be tempting in a season of low inventory and high consumer demand for your dealership to sit back and enjoy the Read more[...]
Car Shoppers Have Changed
Car Shoppers Have Changed
Car shoppers changed years ago but dealership marketing did not. Dealerships saw the signs, read the data, took small steps to iterate. But Read more[...]