Keep Personal in Virtual
Keep Personal in Virtual

Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You Read more[…]

4 Trends in Dealership Marketing in 2021
4 Trends in Dealership Marketing in 2021

Automotive marketing is changing and, thanks to continued digital developments, growing more complex. To deliver conversions – leads, subscribers, and sales – you Read more[…]

Dissecting Data
Dissecting Data
in March 10, 2021

When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]

Cookie Apocalypse
Cookie Apocalypse
in February 23, 2021

Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing Read more[…]

Marketing in Uncertainty
Marketing in Uncertainty

2020 is behind us, yet automotive remains keenly aware of the lingering impacts and uncertainty that continue to test resiliency. The wake 2020 Read more[…]

Embrace Behavior; Discard Models
Embrace Behavior; Discard Models
in January 1, 2021

Going in to 2020, the average dealer made marketing and outreach decisions based on 90-day old registration data. From my observation, far too Read more[…]

4 Ways to Rethink Your Marketing
4 Ways to Rethink Your Marketing

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
New Leads Strategy
New Leads Strategy

If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]

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