Before making a major purchase, four out of five people will research online. And, according to market research firm Rothstein Tauber, those numbers Read more[…]
Almost all industries today are looking online to generate business. Consumers of all kinds of products and services use social media to gather Read more[…]
More than 50% of customers make their decision online, emphasizing the importance of managing the online channel for auto-marketers…
Your dealership will go nowhere fast without an effective marketing campaign. Along with online ads, promotions, and direct mail, email marketing can help generate leads and convert them to sales. Email is the “workhorse” of digital marketing according to the Direct Marketing Association. With anywhere from a 31% – 43% return on every dollar spent, it is an important aspect of how you generate new sales for your dealership. The key is to get more subscribers to sign up but also to open and read your emails. Just because you have been doing email marketing for a while does not mean you shouldn’t test or continually refine your emails and process. Below are just a few tips on how to really engage via email marketing.
Don’t treat prospects like outsiders. Difficult to use websites, repetitive forms that ask the same questions, generic content and silly social media posts ( i.e. “happy Friday!” just don’t cut it anymore). The big deal is making the experience friendly, easy and personalized!
1. Myth: Sending traffic to the home page of your website is best
Fact: Bounce rates prove otherwise. Sending traffic to the home page of your website is ineffective not only because it is not a great user experience but because you are simply unable to measure which marketing channels and ads are converting. Landing pages with relevant content are essential for highly converting websites.