myLIFEspeaks – Saving Haiti’s children in need
In the automotive industry, success means selling vehicles and making monthly goals. For orphans in Haiti, it simply means surviving. Orphans in Haiti Read more[…]
Working vs. Non-Working Media – What Really “Works”
Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]
Year End Overdrive: Lead Follow-Through is Key
As we head into year-end, there’s one thought on everyone’s mind. How can we close more deals and finish strong? Really it’s more Read more[…]
Making the Paradigm Shift to Quality First
For most dealerships, incorporating Client Command® into the marketing mix is a paradigm shift. After all, automotive has traditionally been a numbers business Read more[…]
The Power of Ironman, on the Course and in Business
I recently competed in the Ironman World Championship in Kailua-Kona, Hawaii. The triathlon includes running, biking and swimming. Candidly, I like the variety Read more[…]
3 Keys to Dominating Your Market
“Driving new business” into the dealership is integral to closing sales. After all, virtually nobody is going to purchase a new vehicle without Read more[…]
you’ve seen one, you haven’t seen them all. No two dealerships are alike!
To the average business person, automotive dealerships probably all seem alike. All sell vehicles. All compete on price. All have been affected by Read more[…]
The Online Ad Blindness Epidemic
I came across this article and infographic the other day and thought it highlighted an interesting trend. Studies show that people are becoming more and more immune Read more[…]
Road Warrior’s Journal: Insights from the Road
After completing my first couple of rounds of customer road trips, I’ve had a few interesting observations and seen some developing trends. Here’s Read more[…]
