New Opportunities for Dealerships as Automobile Buyers Embrace Digital
The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches Read more[…]
Keeping High Touch in Hi-Tech
As a marketer, we’re constantly focused on improving our own technology that will allow us to accelerate how we hone in on in-market Read more[…]
Client Command® Sponsored SRT Viper #1 in Rolex24 GTD
Viper Exchange Number 93 Wins The Tudor Rolex 24 at Daytona! Client Command® had two sponsored cars in the Rolex 24 race in Read more[…]
New Year, New Buyer Insights
Recently McKinsey & Company came out with an extensive study called Innovating Automotive Retail. In reviewing McKinsey’s findings, we thought we would share Read more[…]
Thirsty?
A little practical joke in the office this morning. I wouldn’t want to be this guy! Might be a slight productivity killer Read more[…]
Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy
New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a Read more[…]
Your Solution for a Great 2015
Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run Read more[…]
How one-to-one marketing is changing the way dealers buy marketing
The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on Read more[…]
Rolling Strong into 2015
Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales Read more[…]
