Taking Marketing Off-Road
People who know me will tell you: I look at life as one big adventure. I mean, what’s the use of doing the Read more[…]
The Dealer’s Guide to Website Content – Quick Tips
Before making a major purchase, four out of five people will research online. And, according to market research firm Rothstein Tauber, those numbers Read more[…]
Five Tips for Converting Leads to Sales
You probably put a lot of thought into your marketing strategy. It may be paying off if you have thousands of website visitors, Read more[…]
You’re Missing Out If You’re Not Using These Social Media Tricks to Find Buyers!
Almost all industries today are looking online to generate business. Consumers of all kinds of products and services use social media to gather Read more[…]
The Real Story about how auto buyers shop via digital
More than 50% of customers make their decision online, emphasizing the importance of managing the online channel for auto-marketers…
Nurturing Your Dealership Database
Intuitively, it may seem like keeping as many names as possible in the sales pipeline would be the way to go. The more Read more[…]
3 Dealership Email Marketing Tips That Will Increase Your Sales
Your dealership will go nowhere fast without an effective marketing campaign. Along with online ads, promotions, and direct mail, email marketing can help generate leads and convert them to sales. Email is the “workhorse” of digital marketing according to the Direct Marketing Association. With anywhere from a 31% – 43% return on every dollar spent, it is an important aspect of how you generate new sales for your dealership. The key is to get more subscribers to sign up but also to open and read your emails. Just because you have been doing email marketing for a while does not mean you shouldn’t test or continually refine your emails and process. Below are just a few tips on how to really engage via email marketing.
Want new customers? Treat prospects like friends.
Don’t treat prospects like outsiders. Difficult to use websites, repetitive forms that ask the same questions, generic content and silly social media posts ( i.e. “happy Friday!” just don’t cut it anymore). The big deal is making the experience friendly, easy and personalized!
Don’t believe everything you hear. Top 10 automobile marketing myths
1. Myth: Sending traffic to the home page of your website is best
Fact: Bounce rates prove otherwise. Sending traffic to the home page of your website is ineffective not only because it is not a great user experience but because you are simply unable to measure which marketing channels and ads are converting. Landing pages with relevant content are essential for highly converting websites.
