Your dealership will go nowhere fast without an effective marketing campaign. Along with online ads, promotions, and direct mail, email marketing can help generate leads and convert them to sales. Email is the “workhorse” of digital marketing according to the Direct Marketing Association. With anywhere from a 31% – 43% return on every dollar spent, it is an important aspect of how you generate new sales for your dealership. The key is to get more subscribers to sign up but also to open and read your emails. Just because you have been doing email marketing for a while does not mean you shouldn’t test or continually refine your emails and process. Below are just a few tips on how to really engage via email marketing.
Don’t treat prospects like outsiders. Difficult to use websites, repetitive forms that ask the same questions, generic content and silly social media posts ( i.e. “happy Friday!” just don’t cut it anymore). The big deal is making the experience friendly, easy and personalized!
1. Myth: Sending traffic to the home page of your website is best
Fact: Bounce rates prove otherwise. Sending traffic to the home page of your website is ineffective not only because it is not a great user experience but because you are simply unable to measure which marketing channels and ads are converting. Landing pages with relevant content are essential for highly converting websites.
The most engaging and best in class car dealership websites are those that manage to integrate all aspects of the car sales process into a well-designed and easy to navigate site. Understanding the customer journey takes the website to a new level but even more important to best in class site is personalized content. And by the way the site should load within .005 seconds in desktop and mobile browsers.
Every year the automotive industry floods the market with new vehicles with new looks, and new features. Buyers often find themselves lost in a sea of makes and models with only a vague idea of what they may need. Because of this, car buyers often rely on brands they know, whether they are the brands they need. Is a Nissan the best option for your circumstances, or is a Honda? How would one know? The answer can be found within a local dealership’s doors.
At Client Command, we have always believed that operating at a high level of integrity and helping others is the secret to success. As we continue to grow, we realize more everyday how important giving back is for us as a team and company that’s why our employees volunteer and support myLIFEspeaks.
One of the biggest issues dealers face today is how quickly things are changing. The way auto buyers purchase and the channels they use continue to evolve at 100 MPH! Lead generation of all types starts with getting the attention of potential auto buyer through a dealer marketing channel and converting them into auto purchasers. To get ahead of the curve — — or rather ride the apex let’s focus on just 3 automotive dealer marketing musts.
I recently returned from the Conversion Conference in Chicago. This year’s presentations were packed with conversion rate optimization insights that can have a major impact in your business!
Closing more sales starts with understanding what a prospect really needs. It’s been said for decades (maybe centuries?), but the customer truly is king. For digital marketers, here’s some ideas on how to put this into practice.
Digital Auto Lead Generation
So you want more leads for your car dealership? You are vying for position within the market like never before. In-market auto shoppers are doing their digital homework.
While time in market may not be changing, the number of research touch points is, at an average of 24 according to Google.
The Millward Brown/Google Vehicle Shopper Path to Purchase Study indicates how digital plays a big role leading up to purchase.