Client Command® Advantage: Guaranteed Sales
Client Command® Advantage: Guaranteed Sales
in November 21, 2014

An old expression attributed to Henry Ford… “Half my marketing budget is wasted. Trouble is, I can’t tell which half.” Instead of measuring Read more[…]

myLIFEspeaks – Saving Haiti’s children in need
myLIFEspeaks – Saving Haiti’s children in need
in November 13, 2014

In the automotive industry, success means selling vehicles and making monthly goals. For orphans in Haiti, it simply means surviving. Orphans in Haiti Read more[…]

Working vs. Non-Working Media – What Really “Works”
Working vs. Non-Working Media – What Really “Works”
in November 7, 2014

Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]

Year End Overdrive: Lead Follow-Through is Key
Year End Overdrive: Lead Follow-Through is Key
in October 31, 2014

As we head into year-end, there’s one thought on everyone’s mind. How can we close more deals and finish strong? Really it’s more Read more[…]

Making the Paradigm Shift to Quality First
Making the Paradigm Shift to Quality First
in October 23, 2014

For most dealerships, incorporating Client Command® into the marketing mix is a paradigm shift.  After all, automotive has traditionally been a numbers business Read more[…]

The Power of Ironman, on the Course and in Business
The Power of Ironman, on the Course and in Business
in October 15, 2014

I recently competed in the Ironman World Championship in Kailua-Kona, Hawaii. The triathlon includes running, biking and swimming. Candidly, I like the variety Read more[…]

3 Keys to Dominating Your Market
3 Keys to Dominating Your Market
in October 7, 2014

“Driving new business” into the dealership is integral to closing sales. After all, virtually nobody is going to purchase a new vehicle without Read more[…]

you’ve seen one, you haven’t seen them all.  No two dealerships are alike!
you’ve seen one, you haven’t seen them all. No two dealerships are alike!
in September 30, 2014

To the average business person, automotive dealerships probably all seem alike. All sell vehicles. All compete on price. All have been affected by Read more[…]

The Online Ad Blindness Epidemic
The Online Ad Blindness Epidemic
in September 26, 2014

I came across this article and infographic the other day and thought it highlighted an interesting trend.  Studies show that people are becoming more and more immune Read more[…]