Every year the automotive industry floods the market with new vehicles with new looks, and new features. Buyers often find themselves lost in a sea of makes and models with only a vague idea of what they may need. Because of this, car buyers often rely on brands they know, whether they are the brands they need. Is a Nissan the best option for your circumstances, or is a Honda? How would one know? The answer can be found within a local dealership’s doors.
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One of the biggest issues dealers face today is how quickly things are changing. The way auto buyers purchase and the channels they use continue to evolve at 100 MPH! Lead generation of all types starts with getting the attention of potential auto buyer through a dealer marketing channel and converting them into auto purchasers. To get ahead of the curve — — or rather ride the apex let’s focus on just 3 automotive dealer marketing musts.
I recently returned from the Conversion Conference in Chicago. This year’s presentations were packed with conversion rate optimization insights that can have a major impact in your business!
Closing more sales starts with understanding what a prospect really needs. It’s been said for decades (maybe centuries?), but the customer truly is king. For digital marketers, here’s some ideas on how to put this into practice.
Digital Auto Lead Generation
So you want more leads for your car dealership? You are vying for position within the market like never before. In-market auto shoppers are doing their digital homework.
While time in market may not be changing, the number of research touch points is, at an average of 24 according to Google.
The Millward Brown/Google Vehicle Shopper Path to Purchase Study indicates how digital plays a big role leading up to purchase.
As a successful auto dealership executive, you already appreciate that maintaining your industry lead and competitive edge takes continually attracting qualified customers who are ready to buy. No earth shattering revelations there. But what’s changing — at the speed of an electron — is how you can find and market to those customers.