Three Things Dealers Must Do
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” — Jimmy Dean While Read more[...]
Cookies and Auto Advertising
For more than two decades, advertisers have continued to refine the ability to deliver effective marketing to consumers. In a world where advertisers Read more[...]
Timing is Everything
Higher gross profit. After years of feeling profit margins squeeze, dealerships across the auto industry continue to enjoy a season of higher gross Read more[...]
Keep The Lights On
Chip shortages and reduced vehicle inventory. Here we are in 2021, facing a different season of industry disruption and once again recognizing the Read more[...]
Big Tech Steps Towards Privacy
Data Privacy and big tech. It’s a topic that likely lived on the back burner as you’ve run your dealership over the past Read more[…]
Personal in Virtual
Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You Read more[…]
4 Trends in Dealership Marketing in 2021
Automotive marketing is changing and, thanks to continued digital developments, growing more complex. To deliver conversions – leads, subscribers, and sales – you Read more[…]
Dissecting Data
When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]
Cookie Apocalypse
Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing Read more[…]
