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Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]
Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.
Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]
8 Unique Traits Championship Dealerships & Football Teams Share
The 8 traits that separate championship football teams from their competition are synonymous with the 8 traits that distinguish great dealerships from everyone Read more[…]
When You Don’t Even Get To Make A First Impression
During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]
5 Ways to Kill Your KPIs
With the wealth of data captured by the typical enterprise system, KPIs (or Key Performance Indicators) and the dashboards that display them are Read more[…]
How to Survive the Political Media Blackout
For TV stations, automobile dealers are very valuable advertisers. At the tier 3 level, dealers spent approximately $1.3 billion on TV spots alone Read more[…]
The Truth About BSOS and How To Beat It
It’s called the “bright, shiny object syndrome” or BSOS for short. For people in charge of dealership marketing it can be a problem Read more[…]
If it’s too easy, it’s probably wrong.
There’s a simple time-honored formula at car dealerships for calculating advertising costs per car sold: advertising spend divided by total number of cars Read more[…]
Are You Meeting Car Buyers Too Late?
It’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full Read more[…]