Three Things Dealers Must Do
Three Things Dealers Must Do
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” — Jimmy Dean While Read more[...]
Cookies and Auto Advertising
Cookies and Auto Advertising
For more than two decades, advertisers have continued to refine the ability to deliver effective marketing to consumers. In a world where advertisers Read more[...]
Timing is Everything
Timing is Everything
Higher gross profit. After years of feeling profit margins squeeze, dealerships across the auto industry continue to enjoy a season of higher gross Read more[...]
Keep The Lights On
Keep The Lights On
Chip shortages and reduced vehicle inventory. Here we are in 2021, facing a different season of industry disruption and once again recognizing the Read more[...]
Big Tech Steps Towards Privacy
Big Tech Steps Towards Privacy

Data Privacy and big tech. It’s a topic that likely lived on the back burner as you’ve run your dealership over the past Read more[…]

Personal in Virtual
Personal in Virtual

Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You Read more[…]

4 Trends in Dealership Marketing in 2021
4 Trends in Dealership Marketing in 2021

Automotive marketing is changing and, thanks to continued digital developments, growing more complex. To deliver conversions – leads, subscribers, and sales – you Read more[…]

Dissecting Data
Dissecting Data
in March 10, 2021

When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]

Cookie Apocalypse
Cookie Apocalypse
in February 23, 2021

Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing Read more[…]