Dissecting Data
When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]
7 Ways to Build Trust with Automotive Customers
Although the temptation in this season of low inventory and high demand might be to hunker down, we cannot look past the fundamentals. Read more[...]
Cookie Apocalypse
Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing Read more[…]
Marketing in Uncertainty
2020 is behind us, yet automotive remains keenly aware of the lingering impacts and uncertainty that continue to test resiliency. The wake 2020 Read more[…]
5 Common Marketing Mistakes Dealerships Make
The game has changed in automotive and your dealership does not have time or money to waste. The events of 2020 accelerated adoption Read more[...]
Embrace Behavior; Discard Models
Going in to 2020, the average dealer made marketing and outreach decisions based on 90-day old registration data. From my observation, far too Read more[…]
4 Ways to Rethink Your Marketing
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
New Leads Strategy
If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]
