Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.

Want to get a peek at what we’re thinking? You’re in the right place. Sit back, relax and enjoy.

Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.
Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.

Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]

8 Unique Traits Championship Dealerships & Football Teams Share
8 Unique Traits Championship Dealerships & Football Teams Share
in January 18, 2017

The 8 traits that separate championship football teams from their competition are synonymous with the 8 traits that distinguish great dealerships from everyone Read more[…]

When You Don’t Even Get To Make A First Impression
When You Don’t Even Get To Make A First Impression
in December 6, 2016

During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]

5 Ways to Kill Your KPIs
5 Ways to Kill Your KPIs
in November 15, 2016

With the wealth of data captured by the typical enterprise system, KPIs (or Key Performance Indicators) and the dashboards that display them are Read more[…]

How to Survive the Political Media Blackout
How to Survive the Political Media Blackout
in October 13, 2016

For TV stations, automobile dealers are very valuable advertisers. At the tier 3 level, dealers spent approximately $1.3 billion on TV spots alone Read more[…]

The Truth About BSOS and How To Beat It
The Truth About BSOS and How To Beat It
in July 25, 2016

It’s called the “bright, shiny object syndrome” or BSOS for short. For people in charge of dealership marketing it can be a problem Read more[…]

If it’s too easy, it’s probably wrong.
If it’s too easy, it’s probably wrong.
in June 6, 2016

There’s a simple time-honored formula at car dealerships for calculating advertising costs per car sold: advertising spend divided by total number of cars Read more[…]

Are You Meeting Car Buyers Too Late?
Are You Meeting Car Buyers Too Late?
in May 11, 2016

It’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full Read more[…]

Paying the Rent in Eyeballs
Paying the Rent in Eyeballs
in March 15, 2016

There are odd things in life that, for many of us, can make our brains hurt if we spend more than a few Read more[…]