Want to get a peek at what we’re thinking? You’re in the right place. Sit back, relax and enjoy.
If it’s too easy, it’s probably wrong.
There’s a simple time-honored formula at car dealerships for calculating advertising costs per car sold: advertising spend divided by total number of cars Read more[…]
Are You Meeting Car Buyers Too Late?
It’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full Read more[…]
Paying the Rent in Eyeballs
There are odd things in life that, for many of us, can make our brains hurt if we spend more than a few Read more[…]
Are you a valuable advertiser or a media pest?
Quick trivia question, how many advertisements and brand messages is the average person exposed to each day? The number that consistently pops Read more[…]
The Mother of Four Letter Words that Terrifies Marketing Vendors
With Halloween almost here, we think it is a perfect time to discuss a dealership marketing topic that’s incredibly scary. In fact, it’s Read more[…]
Does your marketing need Lasik?
It’s an awesome feeling. When car sales are strong, life is good. Inventory is perfect. The dealership is clicking on all cylinders. Read more[…]
Over 90% of your market isn’t listening to your advertising
Want to see which of your advertising media strategies work and which are a waste of money? It’s actually pretty easy. For Read more[…]
Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
So, you’re getting good news? Your Search Engine Optimization and Pay-per-click campaigns are working. They’re driving new customers to the showroom – and Read more[…]
Evolution to Revolution: The Rise of Data-Driven Marketing
Over the past 25 years, digital technology has transformed dealership marketing from mass media into the age of personalized experiences. What was once Read more[…]