Embrace Behavior; Discard Models
Going in to 2020, the average dealer made marketing and outreach decisions based on 90-day old registration data. From my observation, far too Read more[…]
4 Ways to Rethink Your Marketing
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
New Leads Strategy
If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]
4 Questions To Ask Vendors
When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]
5 Signs That Your Dealership Needs a New Marketing Approach
Like so many industries in our modern age, marketing is practically unrecognizable compared to what it used to be. Traditional forms of media Read more[…]
10 Tips to Retain Customers Blog
So your team made a sale, and another satisfied customer is driving off of your lot with a big smile and their dream Read more[…]
6 Keys to Digital Marketing Blog
Digital marketing for dealerships requires more than an online presence. It means taking the steps necessary to connect with shoppers – not with Read more[…]
Market Pulse July 23
It’s the reality that just won’t go away. As NADA reported retail sales tracking back towards normal in June, the news regarding the Read more[…]
