Paying the Rent in Eyeballs

Want to get a peek at what we’re thinking? You’re in the right place. Sit back, relax and enjoy.

Paying the Rent in Eyeballs
Paying the Rent in Eyeballs
in March 15, 2016

There are odd things in life that, for many of us, can make our brains hurt if we spend more than a few Read more[…]

Are you a valuable advertiser or a media pest?
Are you a valuable advertiser or a media pest?
in November 17, 2015

Quick trivia question, how many advertisements and brand messages is the average person exposed to each day?   The number that consistently pops Read more[…]

The Mother of Four Letter Words that Terrifies Marketing Vendors
The Mother of Four Letter Words that Terrifies Marketing Vendors
in October 22, 2015

With Halloween almost here, we think it is a perfect time to discuss a dealership marketing topic that’s incredibly scary. In fact, it’s Read more[…]

Does your marketing need Lasik?
Does your marketing need Lasik?
in August 26, 2015

It’s an awesome feeling. When car sales are strong, life is good.   Inventory is perfect. The dealership is clicking on all cylinders. Read more[…]

Over 90% of your market isn’t listening to your advertising
Over 90% of your market isn’t listening to your advertising
in July 28, 2015

Want to see which of your advertising media strategies work and which are a waste of money? It’s actually pretty easy.   For Read more[…]

Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
in June 1, 2015

So, you’re getting good news? Your Search Engine Optimization and Pay-per-click campaigns are working. They’re driving new customers to the showroom – and Read more[…]

Evolution to Revolution: The Rise of Data-Driven Marketing
Evolution to Revolution: The Rise of Data-Driven Marketing
in May 22, 2015

Over the past 25 years, digital technology has transformed dealership marketing from mass media into the age of personalized experiences. What was once Read more[…]

Why all multi-channel marketing campaigns are not created equal
Why all multi-channel marketing campaigns are not created equal
in April 3, 2015

On the surface most multi-channel marketing campaigns look the same. Most have great creative and multi-media such as display ads delivered on mobile Read more[…]

Are you paying your biggest competitor?
Are you paying your biggest competitor?
in March 27, 2015

The biggest change in automotive over the past few years has been in the way customers buy cars. Shoppers still go through the Read more[…]