Marketing in Uncertainty
Marketing in Uncertainty

2020 is behind us, yet automotive remains keenly aware of the lingering impacts and uncertainty that continue to test resiliency. The wake 2020 Read more[…]

5 Common Marketing Mistakes Dealerships Make
5 Common Marketing Mistakes Dealerships Make
The game has changed in automotive and your dealership does not have time or money to waste. The events of 2020 accelerated adoption Read more[...]
Embrace Behavior; Discard Models
Embrace Behavior; Discard Models
in January 1, 2021

Going in to 2020, the average dealer made marketing and outreach decisions based on 90-day old registration data. From my observation, far too Read more[…]

4 Ways to Rethink Your Marketing
4 Ways to Rethink Your Marketing

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
New Leads Strategy
New Leads Strategy

If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]

4 Questions To Ask Vendors
4 Questions To Ask Vendors
in September 1, 2020

When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]

5 Signs That Your Dealership Needs a New Marketing Approach
5 Signs That Your Dealership Needs a New Marketing Approach

Like so many industries in our modern age, marketing is practically unrecognizable compared to what it used to be. Traditional forms of media Read more[…]

10 Tips to Retain Customers Blog
10 Tips to Retain Customers Blog
in August 15, 2020

So your team made a sale, and another satisfied customer is driving off of your lot with a big smile and their dream Read more[…]