Marketing in Uncertainty
2020 is behind us, yet automotive remains keenly aware of the lingering impacts and uncertainty that continue to test resiliency. The wake 2020 Read more[…]
5 Common Marketing Mistakes Dealerships Make
The game has changed in automotive and your dealership does not have time or money to waste. The events of 2020 accelerated adoption Read more[...]
Embrace Behavior; Discard Models
Going in to 2020, the average dealer made marketing and outreach decisions based on 90-day old registration data. From my observation, far too Read more[…]
4 Ways to Rethink Your Marketing
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
New Leads Strategy
If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]
4 Questions To Ask Vendors
When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]
5 Signs That Your Dealership Needs a New Marketing Approach
Like so many industries in our modern age, marketing is practically unrecognizable compared to what it used to be. Traditional forms of media Read more[…]
10 Tips to Retain Customers Blog
So your team made a sale, and another satisfied customer is driving off of your lot with a big smile and their dream Read more[…]
