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3 Keys to Harnessing Data For Competitive Advantage
Today’s technology gives dealerships an abundance of data at their fingertips. Yet most dealerships lag in their ability to leverage that data to Read more[…]
Leads: The Ever-Decreasing Part of the Pie
Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start Read more[…]
3 Truths About Omni Channel
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper connectivity, today’s Read more[…]
Digital Darwinism
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]
Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]
Attribution Models
It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]
4 WAYS TO RETHINK YOUR MARKETING
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
People Marketing
Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]
Facebook 2018 What’s A Dealership To Do?
Facebook dominated headlines last week with bad news for the company. In a single day, Facebook stock plunged 19% following an earnings report Read more[…]
