3 Truths About Omni Channel
It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper connectivity, today’s Read more[…]
Digital Darwinism
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]
Data Standardization
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]
Attribution Models
It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]
People Marketing
Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]
Facebook 2018 What’s A Dealership To Do?
Facebook dominated headlines last week with bad news for the company. In a single day, Facebook stock plunged 19% following an earnings report Read more[…]
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business Read more[…]
Big Data Busted 2: How Multiple Rooftop Groups Can Win
In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]
Big Data Busted: How Single Point Stores Can Win Big
In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]
