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Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
So, you’re getting good news? Your Search Engine Optimization and Pay-per-click campaigns are working. They’re driving new customers to the showroom – and Read more[…]
Evolution to Revolution: The Rise of Data-Driven Marketing
Over the past 25 years, digital technology has transformed dealership marketing from mass media into the age of personalized experiences. What was once Read more[…]
Why all multi-channel marketing campaigns are not created equal
On the surface most multi-channel marketing campaigns look the same. Most have great creative and multi-media such as display ads delivered on mobile Read more[…]
Are you paying your biggest competitor?
The biggest change in automotive over the past few years has been in the way customers buy cars. Shoppers still go through the Read more[…]
Effective Ways to Shift Digital Marketing into Overdrive
The car buying process has changed, and top performing dealerships are responding. Consumers now rely on digital channels at every step in the Read more[…]
Winning Over Millenials
Millennials, loosely defined, are people born in the 1980s through late 1990s. This audience is an important force in the economy, and in Read more[…]
MyLifeSpeaks Keeps Making a Difference
We are so fortunate to be able to partner with these guys to help the children of Haiti not only survive by feeding Read more[…]
New Opportunities for Dealerships as Automobile Buyers Embrace Digital
The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches Read more[…]
Keeping High Touch in Hi-Tech
As a marketer, we’re constantly focused on improving our own technology that will allow us to accelerate how we hone in on in-market Read more[…]