Does your marketing need Lasik?

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Does your marketing need Lasik?
Does your marketing need Lasik?
in August 26, 2015

It’s an awesome feeling. When car sales are strong, life is good.   Inventory is perfect. The dealership is clicking on all cylinders. Read more[…]

Over 90% of your market isn’t listening to your advertising
Over 90% of your market isn’t listening to your advertising
in July 28, 2015

Want to see which of your advertising media strategies work and which are a waste of money? It’s actually pretty easy.   For Read more[…]

Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
in June 1, 2015

So, you’re getting good news? Your Search Engine Optimization and Pay-per-click campaigns are working. They’re driving new customers to the showroom – and Read more[…]

Evolution to Revolution: The Rise of Data-Driven Marketing
Evolution to Revolution: The Rise of Data-Driven Marketing
in May 22, 2015

Over the past 25 years, digital technology has transformed dealership marketing from mass media into the age of personalized experiences. What was once Read more[…]

Why all multi-channel marketing campaigns are not created equal
Why all multi-channel marketing campaigns are not created equal
in April 3, 2015

On the surface most multi-channel marketing campaigns look the same. Most have great creative and multi-media such as display ads delivered on mobile Read more[…]

Are you paying your biggest competitor?
Are you paying your biggest competitor?
in March 27, 2015

The biggest change in automotive over the past few years has been in the way customers buy cars. Shoppers still go through the Read more[…]

Effective Ways to Shift Digital Marketing into Overdrive
Effective Ways to Shift Digital Marketing into Overdrive
in February 25, 2015

The car buying process has changed, and top performing dealerships are responding. Consumers now  rely on digital channels at every step in the Read more[…]

Winning Over Millenials
Winning Over Millenials
in February 18, 2015

Millennials, loosely defined, are people born in the 1980s through late 1990s. This audience is an important force in the economy, and in Read more[…]

MyLifeSpeaks Keeps Making a Difference
MyLifeSpeaks Keeps Making a Difference
in February 13, 2015

We are so fortunate to be able to partner with these guys to help the children of Haiti not only survive by feeding Read more[…]