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Are you a valuable advertiser or a media pest?
Quick trivia question, how many advertisements and brand messages is the average person exposed to each day? The number that consistently pops Read more[…]
The Mother of Four Letter Words that Terrifies Marketing Vendors
With Halloween almost here, we think it is a perfect time to discuss a dealership marketing topic that’s incredibly scary. In fact, it’s Read more[…]
Does your marketing need Lasik?
It’s an awesome feeling. When car sales are strong, life is good. Inventory is perfect. The dealership is clicking on all cylinders. Read more[…]
Over 90% of your market isn’t listening to your advertising
Want to see which of your advertising media strategies work and which are a waste of money? It’s actually pretty easy. For Read more[…]
Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
So, you’re getting good news? Your Search Engine Optimization and Pay-per-click campaigns are working. They’re driving new customers to the showroom – and Read more[…]
Evolution to Revolution: The Rise of Data-Driven Marketing
Over the past 25 years, digital technology has transformed dealership marketing from mass media into the age of personalized experiences. What was once Read more[…]
Why all multi-channel marketing campaigns are not created equal
On the surface most multi-channel marketing campaigns look the same. Most have great creative and multi-media such as display ads delivered on mobile Read more[…]
Are you paying your biggest competitor?
The biggest change in automotive over the past few years has been in the way customers buy cars. Shoppers still go through the Read more[…]
Effective Ways to Shift Digital Marketing into Overdrive
The car buying process has changed, and top performing dealerships are responding. Consumers now rely on digital channels at every step in the Read more[…]
