Thirsty?

Want to get a peek at what we’re thinking? You’re in the right place. Sit back, relax and enjoy.

Thirsty?
Thirsty?
in January 19, 2015

  A little practical joke in the office this morning.  I wouldn’t want to be this guy! Might be a slight productivity killer Read more[…]

Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy
Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy

New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a Read more[…]

Your Solution for a Great 2015
Your Solution for a Great 2015
in December 27, 2014

Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run Read more[…]

How one-to-one marketing is changing the way dealers buy marketing
How one-to-one marketing is changing the way dealers buy marketing
in December 17, 2014

The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on Read more[…]

Rolling Strong into 2015
Rolling Strong into 2015
in December 10, 2014

Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales Read more[…]

Data segmentation and how it affects your marketing
Data segmentation and how it affects your marketing
in December 3, 2014

Marketing is key to increasing the profitability of your dealership. However, with so many marketing strategies available, it is difficult to determine which Read more[…]

Integration with your current traditional and digital marketing
Integration with your current traditional and digital marketing
in November 26, 2014

Engaging conquest customers and delivering them to the showroom is a HOT button for every dealer. Who doesn’t want to increase profits and Read more[…]

Client Command® Advantage: Guaranteed Sales
Client Command® Advantage: Guaranteed Sales
in November 21, 2014

An old expression attributed to Henry Ford… “Half my marketing budget is wasted. Trouble is, I can’t tell which half.” Instead of measuring Read more[…]

myLIFEspeaks – Saving Haiti’s children in need
myLIFEspeaks – Saving Haiti’s children in need
in November 13, 2014

In the automotive industry, success means selling vehicles and making monthly goals. For orphans in Haiti, it simply means surviving. Orphans in Haiti Read more[…]