Attribution Models
It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]
People Marketing
Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]
Facebook 2018 What’s A Dealership To Do?
Facebook dominated headlines last week with bad news for the company. In a single day, Facebook stock plunged 19% following an earnings report Read more[…]
Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business Read more[…]
Big Data Busted 2: How Multiple Rooftop Groups Can Win
In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]
Big Data Busted: How Single Point Stores Can Win Big
In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]
Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]
The Most Expensive, Common Mistake in Advertising & How to Avoid it
Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean Read more[…]
Why Being the ESPN of Automotive Isn’t a Good Thing
Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]
