Your Solution for a Great 2015

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Your Solution for a Great 2015
Your Solution for a Great 2015
in December 27, 2014

Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run Read more[…]

How one-to-one marketing is changing the way dealers buy marketing
How one-to-one marketing is changing the way dealers buy marketing
in December 17, 2014

The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on Read more[…]

Rolling Strong into 2015
Rolling Strong into 2015
in December 10, 2014

Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales Read more[…]

Data segmentation and how it affects your marketing
Data segmentation and how it affects your marketing
in December 3, 2014

Marketing is key to increasing the profitability of your dealership. However, with so many marketing strategies available, it is difficult to determine which Read more[…]

Integration with your current traditional and digital marketing
Integration with your current traditional and digital marketing
in November 26, 2014

Engaging conquest customers and delivering them to the showroom is a HOT button for every dealer. Who doesn’t want to increase profits and Read more[…]

Client Command® Advantage: Guaranteed Sales
Client Command® Advantage: Guaranteed Sales
in November 21, 2014

An old expression attributed to Henry Ford… “Half my marketing budget is wasted. Trouble is, I can’t tell which half.” Instead of measuring Read more[…]

myLIFEspeaks – Saving Haiti’s children in need
myLIFEspeaks – Saving Haiti’s children in need
in November 13, 2014

In the automotive industry, success means selling vehicles and making monthly goals. For orphans in Haiti, it simply means surviving. Orphans in Haiti Read more[…]

Working vs. Non-Working Media – What Really “Works”
Working vs. Non-Working Media – What Really “Works”
in November 7, 2014

Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]

Year End Overdrive: Lead Follow-Through is Key
Year End Overdrive: Lead Follow-Through is Key
in October 31, 2014

As we head into year-end, there’s one thought on everyone’s mind. How can we close more deals and finish strong? Really it’s more Read more[…]

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