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How one-to-one marketing is changing the way dealers buy marketing
The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on Read more[…]
Rolling Strong into 2015
Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales Read more[…]
Data segmentation and how it affects your marketing
Marketing is key to increasing the profitability of your dealership. However, with so many marketing strategies available, it is difficult to determine which Read more[…]
Integration with your current traditional and digital marketing
Engaging conquest customers and delivering them to the showroom is a HOT button for every dealer. Who doesn’t want to increase profits and Read more[…]
Client Command® Advantage: Guaranteed Sales
An old expression attributed to Henry Ford… “Half my marketing budget is wasted. Trouble is, I can’t tell which half.” Instead of measuring Read more[…]
myLIFEspeaks – Saving Haiti’s children in need
In the automotive industry, success means selling vehicles and making monthly goals. For orphans in Haiti, it simply means surviving. Orphans in Haiti Read more[…]
Working vs. Non-Working Media – What Really “Works”
Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]
Year End Overdrive: Lead Follow-Through is Key
As we head into year-end, there’s one thought on everyone’s mind. How can we close more deals and finish strong? Really it’s more Read more[…]
Making the Paradigm Shift to Quality First
For most dealerships, incorporating Client Command® into the marketing mix is a paradigm shift. After all, automotive has traditionally been a numbers business Read more[…]