Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy
New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a Read more[…]
Your Solution for a Great 2015
Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run Read more[…]
How one-to-one marketing is changing the way dealers buy marketing
The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on Read more[…]
Rolling Strong into 2015
Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales Read more[…]
Data segmentation and how it affects your marketing
Marketing is key to increasing the profitability of your dealership. However, with so many marketing strategies available, it is difficult to determine which Read more[…]
Integration with your current traditional and digital marketing
Engaging conquest customers and delivering them to the showroom is a HOT button for every dealer. Who doesn’t want to increase profits and Read more[…]
Client Command® Advantage: Guaranteed Sales
An old expression attributed to Henry Ford… “Half my marketing budget is wasted. Trouble is, I can’t tell which half.” Instead of measuring Read more[…]
myLIFEspeaks – Saving Haiti’s children in need
In the automotive industry, success means selling vehicles and making monthly goals. For orphans in Haiti, it simply means surviving. Orphans in Haiti Read more[…]
Working vs. Non-Working Media – What Really “Works”
Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]
