Best in Class Automotive Dealership Websites

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Best in Class Automotive Dealership Websites
Best in Class Automotive Dealership Websites

The most engaging and best in class car dealership websites are those that manage to integrate all aspects of the car sales process into a well-designed and easy to navigate site. Understanding the customer journey takes the website to a new level but even more important to best in class site is personalized content. And by the way the site should load within .005 seconds in desktop and mobile browsers.

Manufacturers Increase Loyalty While Dealerships Try to Keep Up
Manufacturers Increase Loyalty While Dealerships Try to Keep Up
in August 1, 2014

Every year the automotive industry floods the market with new vehicles with new looks, and new features. Buyers often find themselves lost in a sea of makes and models with only a vague idea of what they may need. Because of this, car buyers often rely on brands they know, whether they are the brands they need. Is a Nissan the best option for your circumstances, or is a Honda? How would one know? The answer can be found within a local dealership’s doors.

Why We Work With myLIFEspeaks
Why We Work With myLIFEspeaks
in July 29, 2014

At Client Command, we have always believed that operating at a high level of integrity and helping others is the secret to success. As we continue to grow, we realize more everyday how important giving back is for us as a team and company that’s why our employees volunteer and support myLIFEspeaks.

3 Dealer Marketing Musts
3 Dealer Marketing Musts
in July 24, 2014

One of the biggest issues dealers face today is how quickly things are changing. The way auto buyers purchase and the channels they use continue to evolve at 100 MPH! Lead generation of all types starts with getting the attention of potential auto buyer through a dealer marketing channel and converting them into auto purchasers. To get ahead of the curve — — or rather ride the apex let’s focus on just 3 automotive dealer marketing musts.

Powerful Marketing Fuel From This Year’s Conversion Conference
Powerful Marketing Fuel From This Year’s Conversion Conference
in July 21, 2014

I recently returned from the Conversion Conference in Chicago. This year’s presentations were packed with conversion rate optimization insights that can have a major impact in your business!

Closing more sales starts with understanding what a prospect really needs. It’s been said for decades (maybe centuries?), but the customer truly is king. For digital marketers, here’s some ideas on how to put this into practice.

It’s not how you find your customers, it’s how your customers find you
It’s not how you find your customers, it’s how your customers find you

Digital Auto Lead Generation

So you want more leads for your car dealership? You are vying for position within the market like never before. In-market auto shoppers are doing their digital homework.

While time in market may not be changing, the number of research touch points is, at an average of 24 according to Google.

The Millward Brown/Google Vehicle Shopper Path to Purchase Study indicates how digital plays a big role leading up to purchase.

The Next 2 Years: How We Grow With You
The Next 2 Years: How We Grow With You
in July 14, 2014

As a successful auto dealership executive, you already appreciate that maintaining your industry lead and competitive edge takes continually attracting qualified customers who are ready to buy. No earth shattering revelations there. But what’s changing — at the speed of an electron — is how you can find and market to those customers.