Category: Automotive Marketing Trends

Trust and Transparency
Trust and Transparency
Automotive shoppers continue to evolve. The events of the past 18 months floored the accelerator. Pre-Covid consumer priorities, needs and buying motives were Read more[...]
Low Inventory? Essential Basics for your Dealership’s Future
Low Inventory? Essential Basics for your Dealership’s Future
It can be tempting in a season of low inventory and high consumer demand for your dealership to sit back and enjoy the Read more[...]
Car Shoppers Have Changed
Car Shoppers Have Changed
Car shoppers changed years ago but dealership marketing did not. Dealerships saw the signs, read the data, took small steps to iterate. But Read more[...]
Three Things Dealers Must Do
Three Things Dealers Must Do
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” — Jimmy Dean While Read more[...]
Timing is Everything
Timing is Everything
Higher gross profit. After years of feeling profit margins squeeze, dealerships across the auto industry continue to enjoy a season of higher gross Read more[...]
Keep The Lights On
Keep The Lights On
Chip shortages and reduced vehicle inventory. Here we are in 2021, facing a different season of industry disruption and once again recognizing the Read more[...]
Big Tech Steps Towards Privacy
Big Tech Steps Towards Privacy

Data Privacy and big tech. It’s a topic that likely lived on the back burner as you’ve run your dealership over the past Read more[…]

Personal in Virtual
Personal in Virtual

Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You Read more[…]

4 Trends in Dealership Marketing in 2021
4 Trends in Dealership Marketing in 2021

Automotive marketing is changing and, thanks to continued digital developments, growing more complex. To deliver conversions – leads, subscribers, and sales – you Read more[…]

Cookie Apocalypse
Cookie Apocalypse
in February 23, 2021

Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing Read more[…]

4 Ways to Rethink Your Marketing
4 Ways to Rethink Your Marketing

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximize Your Co-Op: 5 Questions to Ask Vendors
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]
5 Signs That Your Dealership Needs a New Marketing Approach
5 Signs That Your Dealership Needs a New Marketing Approach

Like so many industries in our modern age, marketing is practically unrecognizable compared to what it used to be. Traditional forms of media Read more[…]

6 Keys to Digital Marketing Blog
6 Keys to Digital Marketing Blog

Digital marketing for dealerships requires more than an online presence. It means taking the steps necessary to connect with shoppers – not with Read more[…]

Market Pulse July 23
Market Pulse July 23

It’s the reality that just won’t go away. As NADA reported retail sales tracking back towards normal in June, the news regarding the Read more[…]

Market Pulse June 25th
Market Pulse June 25th

The first half of 2020 gives new meaning to the popular phrase, “hindsight is 20/20.” Dealers across the country are looking to the Read more[…]

Turn The Lights On
Turn The Lights On

A global pandemic. Who’s seen one before? It’s a natural reaction for dealerships to respond to the COVID-19 crisis by hitting pause on Read more[…]

People Marketing
People Marketing

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]

Facebook 2018 What’s A Dealership To Do?
Facebook 2018 What’s A Dealership To Do?

Facebook dominated headlines last week with bad news for the company. In a single day, Facebook stock plunged 19% following an earnings report Read more[…]