Category: Customer Experience

Market Pulse Auto Consumer Demand
Market Pulse Auto Consumer Demand
The automotive industry has been defined through the first half of 2021 by the imbalance of automotive supply and consumer demand. But is Read more[...]
7 Ways to Build Trust with Automotive Customers
7 Ways to Build Trust with Automotive Customers
Although the temptation in this season of low inventory and high demand might be to hunker down, we cannot look past the fundamentals. Read more[...]
Trust and Transparency
Trust and Transparency
Automotive shoppers continue to evolve. The events of the past 18 months floored the accelerator. Pre-Covid consumer priorities, needs and buying motives were Read more[...]
Low Inventory? Essential Basics for your Dealership’s Future
Low Inventory? Essential Basics for your Dealership’s Future
It can be tempting in a season of low inventory and high consumer demand for your dealership to sit back and enjoy the Read more[...]
Car Shoppers Have Changed
Car Shoppers Have Changed
Car shoppers changed years ago but dealership marketing did not. Dealerships saw the signs, read the data, took small steps to iterate. But Read more[...]
Cookies and Auto Advertising
Cookies and Auto Advertising
For more than two decades, advertisers have continued to refine the ability to deliver effective marketing to consumers. In a world where advertisers Read more[...]
New Leads Strategy
New Leads Strategy

If your dealership has a list named “forever changed by Covid-19”, go ahead and add Leads to it. For years, we watched the Read more[…]

Leads: The Ever-Decreasing Part of the Pie
Leads: The Ever-Decreasing Part of the Pie

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start Read more[…]

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]