Category: Data

Market Pulse June 25th
Market Pulse June 25th

The first half of 2020 gives new meaning to the popular phrase, “hindsight is 20/20.” Dealers across the country are looking to the Read more[…]

Market Pulse May 28th
Market Pulse May 28th
in May 27, 2020

Memorial Day traditionally marks the kick off of summer, and for dealerships, that typically means a jam-packed summer selling season. As America continues Read more[…]

Embrace Behavior
Embrace Behavior
in May 12, 2020

It’s been my experience that the average dealer makes marketing and outreach decisions based on 90-day old registration data. Think about it. How Read more[…]

Market Pulse April 29th
Market Pulse April 29th
in April 28, 2020

There are initial signs that we are moving towards the recovery side of the COVID-19 crisis. States are actively working on plans to Read more[…]

Market Pulse
Market Pulse
in March 30, 2020

The impact of COVID-19 is shaping every aspect of life as we currently know it. Depending on the region you live, your dealership Read more[…]

3 Gaps In your Online Data Strategy 
3 Gaps In your Online Data Strategy 
in January 28, 2020

A dealership’s need for online data to engage shoppers is increasing at an exponential rate. Online shopping data is the only way to Read more[…]

3 Reasons You Must Prioritize Your Conquest Strategy
3 Reasons You Must Prioritize Your Conquest Strategy
in September 27, 2019

Henry Ford. Founding Father of the auto industry. Pioneering businessman. Innovative industrialist. His legacy was built by challenging the status quo, envisioning opportunity Read more[…]

3 Keys to Harnessing Data For Competitive Advantage
3 Keys to Harnessing Data For Competitive Advantage
in July 15, 2019

Today’s technology gives dealerships an abundance of data at their fingertips. Yet most dealerships lag in their ability to leverage that data to Read more[…]

Leads: The Ever-Decreasing Part of the Pie
Leads: The Ever-Decreasing Part of the Pie

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start Read more[…]

3 Truths About Omni Channel
3 Truths About Omni Channel

It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper connectivity, today’s Read more[…]

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

Data Standardization
Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]

4 WAYS TO RETHINK YOUR MARKETING
4 WAYS TO RETHINK YOUR MARKETING

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

People Marketing
People Marketing

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]