Category: Data

Big Tech Steps Towards Privacy
Big Tech Steps Towards Privacy

Data Privacy and big tech. It’s a topic that likely lived on the back burner as you’ve run your dealership over the past Read more[…]

Personal in Virtual
Personal in Virtual

Automotive retail is rooted in perseverance. As dealership owners and operators, you faced and overcame many unforeseen challenges in the past year. You Read more[…]

4 Trends in Dealership Marketing in 2021
4 Trends in Dealership Marketing in 2021

Automotive marketing is changing and, thanks to continued digital developments, growing more complex. To deliver conversions – leads, subscribers, and sales – you Read more[…]

Dissecting Data
Dissecting Data
in March 10, 2021

When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]

Cookie Apocalypse
Cookie Apocalypse
in February 23, 2021

Has your dealership data and marketing strategy been thrown into confusion by any of these statements recently? “It’s a cookie apocalypse.” “Digital marketing Read more[…]

Embrace Behavior; Discard Models
Embrace Behavior; Discard Models
in January 1, 2021

Going in to 2020, the average dealer made marketing and outreach decisions based on 90-day old registration data. From my observation, far too Read more[…]

4 Ways to Rethink Your Marketing
4 Ways to Rethink Your Marketing

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

4 Questions To Ask Vendors
4 Questions To Ask Vendors
in September 1, 2020

When I talk to dealers they almost always say they want more new customers to grow their sales. At the same time, many Read more[…]

5 Signs That Your Dealership Needs a New Marketing Approach
5 Signs That Your Dealership Needs a New Marketing Approach

Like so many industries in our modern age, marketing is practically unrecognizable compared to what it used to be. Traditional forms of media Read more[…]

Market Pulse July 23
Market Pulse July 23

It’s the reality that just won’t go away. As NADA reported retail sales tracking back towards normal in June, the news regarding the Read more[…]

Market Pulse June 25th
Market Pulse June 25th

The first half of 2020 gives new meaning to the popular phrase, “hindsight is 20/20.” Dealers across the country are looking to the Read more[…]

Market Pulse May 28th
Market Pulse May 28th
in May 27, 2020

Memorial Day traditionally marks the kick off of summer, and for dealerships, that typically means a jam-packed summer selling season. As America continues Read more[…]

Market Pulse April 29th
Market Pulse April 29th
in April 28, 2020

There are initial signs that we are moving towards the recovery side of the COVID-19 crisis. States are actively working on plans to Read more[…]

Market Pulse
Market Pulse
in March 30, 2020

The impact of COVID-19 is shaping every aspect of life as we currently know it. Depending on the region you live, your dealership Read more[…]

3 Gaps In your Online Data Strategy 
3 Gaps In your Online Data Strategy 
in January 28, 2020

A dealership’s need for online data to engage shoppers is increasing at an exponential rate. Online shopping data is the only way to Read more[…]

3 Reasons You Must Prioritize Your Conquest Strategy
3 Reasons You Must Prioritize Your Conquest Strategy
in September 27, 2019

Henry Ford. Founding Father of the auto industry. Pioneering businessman. Innovative industrialist. His legacy was built by challenging the status quo, envisioning opportunity Read more[…]

3 Keys to Harnessing Data For Competitive Advantage
3 Keys to Harnessing Data For Competitive Advantage
in July 15, 2019

Today’s technology gives dealerships an abundance of data at their fingertips. Yet most dealerships lag in their ability to leverage that data to Read more[…]

Leads: The Ever-Decreasing Part of the Pie
Leads: The Ever-Decreasing Part of the Pie

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start Read more[…]

3 Truths About Omni Channel
3 Truths About Omni Channel

It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper connectivity, today’s Read more[…]

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

Data Standardization
Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]

People Marketing
People Marketing

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]