Category: Latest News

Facebook 2018 What’s A Dealership To Do?
Facebook 2018 What’s A Dealership To Do?

Facebook dominated headlines last week with bad news for the company. In a single day, Facebook stock plunged 19% following an earnings report Read more[…]

Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Big Data Busted 3: How Large Auto Groups Can Win with Better Data

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business Read more[…]

Big Data Busted 2: How Multiple Rooftop Groups Can Win
Big Data Busted 2: How Multiple Rooftop Groups Can Win

In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]

Big Data Busted: How Single Point Stores Can Win Big
Big Data Busted: How Single Point Stores Can Win Big

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]

The Most Expensive, Common Mistake in Advertising & How to Avoid it
The Most Expensive, Common Mistake in Advertising & How to Avoid it
in June 7, 2017

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean Read more[…]

Why Being the ESPN of Automotive Isn’t a Good Thing
Why Being the ESPN of Automotive Isn’t a Good Thing
in May 17, 2017

Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]

Are You About To Pay A Lot More For Your TV Spots?
Are You About To Pay A Lot More For Your TV Spots?

Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]

Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?
Are Your In-Market Audiences Really Active Shoppers or Are You Getting Taken for a Ride?

Advertising has always been full of buzz words. Sometimes they are important. Sometimes they’re misleading. Sometimes they’re misused just because a media rep Read more[…]

Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.
Want to Successfully Navigate the Unknown Waters of Advertising Technology? Learn 3 Tips How.

Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]

5 Ways to Kill Your KPIs
5 Ways to Kill Your KPIs
in November 15, 2016

With the wealth of data captured by the typical enterprise system, KPIs (or Key Performance Indicators) and the dashboards that display them are Read more[…]

Does your marketing need Lasik?
Does your marketing need Lasik?
in August 26, 2015

It’s an awesome feeling. When car sales are strong, life is good.   Inventory is perfect. The dealership is clicking on all cylinders. Read more[…]

Over 90% of your market isn’t listening to your advertising
Over 90% of your market isn’t listening to your advertising
in July 28, 2015

Want to see which of your advertising media strategies work and which are a waste of money? It’s actually pretty easy.   For Read more[…]

Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
Are PPC & SEO Driving Sales, But You’re Struggling to Hold Gross? (Might not be your people!)
in June 1, 2015

So, you’re getting good news? Your Search Engine Optimization and Pay-per-click campaigns are working. They’re driving new customers to the showroom – and Read more[…]

Evolution to Revolution: The Rise of Data-Driven Marketing
Evolution to Revolution: The Rise of Data-Driven Marketing
in May 22, 2015

Over the past 25 years, digital technology has transformed dealership marketing from mass media into the age of personalized experiences. What was once Read more[…]

Why all multi-channel marketing campaigns are not created equal
Why all multi-channel marketing campaigns are not created equal
in April 3, 2015

On the surface most multi-channel marketing campaigns look the same. Most have great creative and multi-media such as display ads delivered on mobile Read more[…]

Effective Ways to Shift Digital Marketing into Overdrive
Effective Ways to Shift Digital Marketing into Overdrive
in February 25, 2015

The car buying process has changed, and top performing dealerships are responding. Consumers now  rely on digital channels at every step in the Read more[…]

MyLifeSpeaks Keeps Making a Difference
MyLifeSpeaks Keeps Making a Difference
in February 13, 2015

We are so fortunate to be able to partner with these guys to help the children of Haiti not only survive by feeding Read more[…]

New Opportunities for Dealerships as Automobile Buyers Embrace Digital
New Opportunities for Dealerships as Automobile Buyers Embrace Digital
in February 10, 2015

The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches Read more[…]

Client Command® Sponsored SRT Viper #1 in Rolex24 GTD
Client Command® Sponsored SRT Viper #1 in Rolex24 GTD
in January 26, 2015

Viper Exchange Number 93 Wins The Tudor Rolex 24 at Daytona! Client Command® had two sponsored cars in the Rolex 24 race in Read more[…]

Thirsty?
Thirsty?
in January 19, 2015

  A little practical joke in the office this morning.  I wouldn’t want to be this guy! Might be a slight productivity killer Read more[…]

Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy
Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy

New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a Read more[…]

Your Solution for a Great 2015
Your Solution for a Great 2015
in December 27, 2014

Certainly, we’re thrilled when any dealership launches a first campaign. But, even more exciting, our analysts tell us 84% of dealers who run Read more[…]

How one-to-one marketing is changing the way dealers buy marketing
How one-to-one marketing is changing the way dealers buy marketing
in December 17, 2014

The rise of one-to-one marketing is changing the way dealerships invest their marketing dollars. Instead of spending the majority of their funds on Read more[…]

Rolling Strong into 2015
Rolling Strong into 2015
in December 10, 2014

Moving into 2015, the retail automotive market looks strong. JD Power and Associates forecast last month that new car and light truck sales Read more[…]

Year End Overdrive: Lead Follow-Through is Key
Year End Overdrive: Lead Follow-Through is Key
in October 31, 2014

As we head into year-end, there’s one thought on everyone’s mind. How can we close more deals and finish strong? Really it’s more Read more[…]

Making the Paradigm Shift to Quality First
Making the Paradigm Shift to Quality First
in October 23, 2014

For most dealerships, incorporating Client Command® into the marketing mix is a paradigm shift.  After all, automotive has traditionally been a numbers business Read more[…]

3 Keys to Dominating Your Market
3 Keys to Dominating Your Market
in October 7, 2014

“Driving new business” into the dealership is integral to closing sales. After all, virtually nobody is going to purchase a new vehicle without Read more[…]

The Online Ad Blindness Epidemic
The Online Ad Blindness Epidemic
in September 26, 2014

I came across this article and infographic the other day and thought it highlighted an interesting trend.  Studies show that people are becoming more and more immune Read more[…]

The Dealer’s Guide to Website Content – Quick Tips
The Dealer’s Guide to Website Content – Quick Tips
in September 2, 2014

Before making a major purchase, four out of five people will research online. And, according to market research firm Rothstein Tauber, those numbers Read more[…]

The Real Story about how auto buyers shop via digital
The Real Story about how auto buyers shop via digital
in August 22, 2014

More than 50% of customers make their decision online, emphasizing the importance of managing the online channel for auto-marketers…