Category: Marketing Analytics

Market Pulse June 11th
Market Pulse June 11th

What a difference a few weeks makes. Although true in typical circumstances, this is specifically true navigating the unprecedented Covid-19 pandemic and its Read more[…]

Market Pulse May 28th
Market Pulse May 28th
in May 27, 2020

Memorial Day traditionally marks the kick off of summer, and for dealerships, that typically means a jam-packed summer selling season. As America continues Read more[…]

Embrace Behavior
Embrace Behavior
in May 12, 2020

It’s been my experience that the average dealer makes marketing and outreach decisions based on 90-day old registration data. Think about it. How Read more[…]

Market Pulse May 4th
Market Pulse May 4th
in May 1, 2020

When April car sales are reported this week, we know we’ll see unprecedented drops from the select few manufacturers reporting monthly versus quarterly. Read more[…]

Market Pulse April 29th
Market Pulse April 29th
in April 28, 2020

There are initial signs that we are moving towards the recovery side of the COVID-19 crisis. States are actively working on plans to Read more[…]

Market Pulse April 15th
Market Pulse April 15th
in April 15, 2020

Q1 2020 results confirmed what we anticipated — Covid-19 changed the trajectory of the quarter in car sales, and life in general. What Read more[…]

Market Pulse
Market Pulse
in March 30, 2020

The impact of COVID-19 is shaping every aspect of life as we currently know it. Depending on the region you live, your dealership Read more[…]

5 Tips to Rally Around Shoppers
5 Tips to Rally Around Shoppers
in March 24, 2020

With everything that is happening right now in the US, many car dealers are asking the same question – how can our business Read more[…]

Data Standardization
Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]

Attribution Models
Attribution Models

It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]