Category: Marketing Industry Musings
Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business Read more[…]
In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]
In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]
Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]
Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]
During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]
New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a Read more[…]
Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]
To the average business person, automotive dealerships probably all seem alike. All sell vehicles. All compete on price. All have been affected by Read more[…]
1. Myth: Sending traffic to the home page of your website is best
Fact: Bounce rates prove otherwise. Sending traffic to the home page of your website is ineffective not only because it is not a great user experience but because you are simply unable to measure which marketing channels and ads are converting. Landing pages with relevant content are essential for highly converting websites.
One of the biggest issues dealers face today is how quickly things are changing. The way auto buyers purchase and the channels they use continue to evolve at 100 MPH! Lead generation of all types starts with getting the attention of potential auto buyer through a dealer marketing channel and converting them into auto purchasers. To get ahead of the curve — — or rather ride the apex let’s focus on just 3 automotive dealer marketing musts.
Digital Auto Lead Generation
So you want more leads for your car dealership? You are vying for position within the market like never before. In-market auto shoppers are doing their digital homework.
While time in market may not be changing, the number of research touch points is, at an average of 24 according to Google.
The Millward Brown/Google Vehicle Shopper Path to Purchase Study indicates how digital plays a big role leading up to purchase.