Category: Marketing Industry Musings

Big Data Busted 3: How Large Auto Groups Can Win with Better Data
Big Data Busted 3: How Large Auto Groups Can Win with Better Data

Welcome back to my three-part series on how to implement Big Data to find the unique data hook that can separate your business Read more[…]

Big Data Busted 2: How Multiple Rooftop Groups Can Win
Big Data Busted 2: How Multiple Rooftop Groups Can Win

In my last article I presented information from a recent presentation I put together at Digital Dealer 23, based on strategies for Big Read more[…]

Big Data Busted: How Single Point Stores Can Win Big
Big Data Busted: How Single Point Stores Can Win Big

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused Read more[…]

Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
Industry Disruptors are Eating Bigger Counterparts for Lunch with Speed to Market
in August 15, 2017

Several years ago Rupert Murdoch said something extremely simple but precisely spot on in a discussion about the future of business. That statement Read more[…]

Are You About To Pay A Lot More For Your TV Spots?
Are You About To Pay A Lot More For Your TV Spots?

Television has long been a primary tactic on many dealerships’ media strategies. However, the challenges television faces and the solutions being considered to Read more[…]

When You Don’t Even Get To Make A First Impression
When You Don’t Even Get To Make A First Impression
in December 6, 2016

During the journey of today’s car shoppers, some dealers will have the opportunity to make far more sales to far more car shoppers Read more[…]

Winning Over Millenials
Winning Over Millenials
in February 18, 2015

Millennials, loosely defined, are people born in the 1980s through late 1990s. This audience is an important force in the economy, and in Read more[…]

Keeping High Touch in Hi-Tech
Keeping High Touch in Hi-Tech
in February 5, 2015

As a marketer, we’re constantly focused on improving our own technology that will allow us to accelerate how we hone in on in-market Read more[…]

New Year, New Buyer Insights
New Year, New Buyer Insights
in January 22, 2015

Recently McKinsey & Company came out with an extensive study called Innovating Automotive Retail. In reviewing McKinsey’s findings, we thought we would share Read more[…]

Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy
Sales Pipeline Efficiency – Data Analysis Meets Marketing Strategy

New car sales reached a global record high in 2013 (CNBC). This economic indicator, along with statistics showing continuing declines in unemployment, points to a Read more[…]

Working vs. Non-Working Media – What Really “Works”
Working vs. Non-Working Media – What Really “Works”
in November 7, 2014

Recently I read an article about “Working” and “Non-working” media. The article was about a reputable consultant suggesting a client move 80% of Read more[…]

you’ve seen one, you haven’t seen them all.  No two dealerships are alike!
you’ve seen one, you haven’t seen them all. No two dealerships are alike!
in September 30, 2014

To the average business person, automotive dealerships probably all seem alike. All sell vehicles. All compete on price. All have been affected by Read more[…]

Road Warrior’s Journal: Insights from the Road
Road Warrior’s Journal: Insights from the Road
in September 23, 2014

After completing my first couple of rounds of customer road trips, I’ve had a few interesting observations and seen some developing trends. Here’s Read more[…]

Taking Marketing Off-Road
Taking Marketing Off-Road
in September 5, 2014

People who know me will tell you: I look at life as one big adventure. I mean, what’s the use of doing the Read more[…]

Don’t believe everything you hear. Top 10 automobile marketing myths
Don’t believe everything you hear. Top 10 automobile marketing myths
in August 7, 2014

1. Myth: Sending traffic to the home page of your website is best

Fact: Bounce rates prove otherwise. Sending traffic to the home page of your website is ineffective not only because it is not a great user experience but because you are simply unable to measure which marketing channels and ads are converting. Landing pages with relevant content are essential for highly converting websites.

3 Dealer Marketing Musts
3 Dealer Marketing Musts
in July 24, 2014

One of the biggest issues dealers face today is how quickly things are changing. The way auto buyers purchase and the channels they use continue to evolve at 100 MPH! Lead generation of all types starts with getting the attention of potential auto buyer through a dealer marketing channel and converting them into auto purchasers. To get ahead of the curve — — or rather ride the apex let’s focus on just 3 automotive dealer marketing musts.

It’s not how you find your customers, it’s how your customers find you
It’s not how you find your customers, it’s how your customers find you

Digital Auto Lead Generation

So you want more leads for your car dealership? You are vying for position within the market like never before. In-market auto shoppers are doing their digital homework.

While time in market may not be changing, the number of research touch points is, at an average of 24 according to Google.

The Millward Brown/Google Vehicle Shopper Path to Purchase Study indicates how digital plays a big role leading up to purchase.