Category: People Marketing

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

4 WAYS TO RETHINK YOUR MARKETING
4 WAYS TO RETHINK YOUR MARKETING

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

Understanding AI and ML
Understanding AI and ML
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last Read more[...]
People Marketing
People Marketing

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]