Category: People Marketing

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

4 WAYS TO RETHINK YOUR MARKETING
4 WAYS TO RETHINK YOUR MARKETING

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

People Marketing
People Marketing

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]