Category: People Marketing

New Buyer Pools
New Buyer Pools

As the automotive industry continues to regroup, most dealerships are responding to this crisis by hitting the accelerator on digital retailing. Many experts Read more[…]

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

4 WAYS TO RETHINK YOUR MARKETING
4 WAYS TO RETHINK YOUR MARKETING

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

People Marketing
People Marketing

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]