Category: People Marketing
Car Shoppers Have Changed
Car shoppers changed years ago but dealership marketing did not. Dealerships saw the signs, read the data, took small steps to iterate. But Read more[...]
Marketing in Uncertainty
2020 is behind us, yet automotive remains keenly aware of the lingering impacts and uncertainty that continue to test resiliency. The wake 2020 Read more[…]
4 Ways to Rethink Your Marketing
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
New Buyer Pools
As the automotive industry continues to regroup, most dealerships are responding to this crisis by hitting the accelerator on digital retailing. Many experts Read more[…]
Digital Darwinism
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]
People Marketing
Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]