Category: People Marketing
New Buyer Pools
As the automotive industry continues to regroup, most dealerships are responding to this crisis by hitting the accelerator on digital retailing. Many experts Read more[…]
Digital Darwinism
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]
4 WAYS TO RETHINK YOUR MARKETING
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
People Marketing
Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]