Category: People Marketing

Digital Darwinism

in Customer ExperienceDataPeople MarketingShopper Journey March 20, 2019

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

4 WAYS TO RETHINK YOUR MARKETING

in Automotive Marketing TrendsDataOmni-channelPeople Marketing January 15, 2019

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

People Marketing

in Automotive Marketing TrendsDataOmni-channelPeople Marketing August 27, 2018

Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]