Category: People Marketing
Marketing in Uncertainty
2020 is behind us, yet automotive remains keenly aware of the lingering impacts and uncertainty that continue to test resiliency. The wake 2020 Read more[…]
4 Ways to Rethink Your Marketing
Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]
New Buyer Pools
As the automotive industry continues to regroup, most dealerships are responding to this crisis by hitting the accelerator on digital retailing. Many experts Read more[…]
Digital Darwinism
When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]
People Marketing
Marketing to People: The New Marketing Paradigm for Automotive The world of retail is setting the pace for embracing how technology is transforming Read more[…]