Category: Reporting

Leads: The Ever-Decreasing Part of the Pie
Leads: The Ever-Decreasing Part of the Pie

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start Read more[…]

Data Standardization
Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]

Attribution Models
Attribution Models

It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]