Category: SEO / Digital Advertising Thoughts
Have you ever felt like the abundance of emerging marketing and advertising technology, gizmos, and strategies is a bit like being in a Read more[…]
The most engaging and best in class car dealership websites are those that manage to integrate all aspects of the car sales process into a well-designed and easy to navigate site. Understanding the customer journey takes the website to a new level but even more important to best in class site is personalized content. And by the way the site should load within .005 seconds in desktop and mobile browsers.
Digital Auto Lead Generation
So you want more leads for your car dealership? You are vying for position within the market like never before. In-market auto shoppers are doing their digital homework.
While time in market may not be changing, the number of research touch points is, at an average of 24 according to Google.
The Millward Brown/Google Vehicle Shopper Path to Purchase Study indicates how digital plays a big role leading up to purchase.