Category: SEO / Digital Advertising Thoughts

3 Keys to Harnessing Data For Competitive Advantage
3 Keys to Harnessing Data For Competitive Advantage

Today’s technology gives dealerships an abundance of data at their fingertips. Yet most dealerships lag in their ability to leverage that data to Read more[…]

3 Truths About Omni Channel
3 Truths About Omni Channel

It’s no secret. One to one marketing is the standard for winning with today’s shopper. Living in a state of hyper connectivity, today’s Read more[…]

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

Data Standardization
Data Standardization
in February 15, 2019

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of Read more[…]

Attribution Models
Attribution Models

It is generally acknowledged that the first car print ad was in 1898. The ad, which appeared in Scientific American, promoted a Winton Read more[…]

4 WAYS TO RETHINK YOUR MARKETING
4 WAYS TO RETHINK YOUR MARKETING

Instead of spending this year wondering how many people will be buying cars, we need to invest our mind share in competing for Read more[…]

Winning With AI ML
Winning With AI ML

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to Read more[…]

Understanding AI and ML
Understanding AI and ML
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last Read more[...]
Maximize Your Co-op
Maximize Your Co-op
in September 7, 2018
Maximizing Co-Op dollars for a strong Q4 With the fourth-quarter in sight, now’s the time to be planning for ways to end the Read more[...]