Category: Shopper Journey

Leads: The Ever-Decreasing Part of the Pie
Leads: The Ever-Decreasing Part of the Pie

Almost all of automotive agrees: sales are driven from conversations with consumers. For years, the automotive industry has relied on leads to start Read more[…]

Digital Darwinism
Digital Darwinism

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process. Technology Read more[…]

Winning With AI ML
Winning With AI ML
in November 1, 2018

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to Read more[…]