Market Pulse: COVID-19’s Impact on Online Car Shopping

Chris Martin, Senior Vice President of Customer Development

Market Pulse: COVID-19’s Impact on Online Car Shopping

Chris Martin, Senior Vice President of Customer Development

Market Pulse: COVID-19’s Impact on Online Car Shopping

Chris Martin, Senior Vice President of Customer Development

The impact of COVID-19 is shaping every aspect of life as we currently know it. Depending on the region you live, your dealership is seeing less showroom traffic, a drop off in sales or is temporarily closed to protect the spread of the virus. No matter where you live, we have been monitoring the impact today’s crisis is having on online shopping behavior to track trends and navigate the crisis together.

The Active Shopper Network® offers Dealers real-time Active Shopper™ Insights

Client Command’s Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours. Our patented technology allows us to connect cookies and devices to shopper identity. The AI powered tech monitors 90% of internet connected devices across more than 61 billion URLs specific to automotive, including classified listing sites, dealership websites, OEM websites, automotive research sites, automotive Google searches and more.

The biggest indicator of current and future car sales is demand. To understand demand, we must analyze online shopping behavior. Even before city, state and the national government were imposing social distancing and shelter at home guidelines, shoppers were beginning to move their shopping behavior online specifically around food and household essentials. Here’s how that is this shaping up in automotive.

Year-over-Year National Automotive Shopping Decline

Client Command’s Active Shopper Network® reports a double-digit decline in Active Shoppers™ both NEW entrants and ones continuing to shop. This compared to a typical March, a month where we usually see double-digit growth in NEW Active Shopper™ entrants as well as the overall Active Shopper Network®.

Year-over-Year – Active Shopper Network® – Monthly Shopping Trends (National)

KEY INSIGHT: Q1 2020 opened high (with as many Active Shoppers™ in January as March of last year) but is closing low with 2.9 Million fewer shoppers in March 2020 (month-to-date) than March 2019 (month-to-date)

Year-over-Year – Active Shopper Network® – Daily Shopping Trends (National)

ALL Daily Active Shoppers™ vs NEW Daily Active Shoppers™ (started shopping that day)

Year-over-Year – NEW Active Shopper™ Trends (National)

NEW Daily Active Shopper™ volume is a leading indicator of OVERALL shopper volume

Car Shopping continues as shoppers increase internet usage at home.

As COVID-19 forces much of the country to work and study from home, increasing internet traffic has also boosted online car shopping. There are reports of web traffic increasing by 20% for some providers and as much as 40% in the most impacted areas. This has fueled a recent rebound and uptick in online shopping behavior.

National Weekly Car Shopper Trends

National Weekly Car Shopper Trends

Local Weekly Car Shopper Trends

KEY INSIGHT: Shopping is back on-the-rise. When we look at shopping behavior today compared to 2 weeks ago, 30 days ago, and 60 days ago, we are seeing initial signs of recovery.

Seattle Market

Chicago Market

Miami Market

Los Angeles Market

Phoenix Market

Houston Market

Stay tuned for more updates on shopper trends in the coming weeks as we navigate this market together as an industry.

Your business requires that you have the freshest information and market insights available to make decisions for your business and the communities you serve. That’s why we want to equip you with market trends as they develop so you can engage and take advantage of changes as they happen.

Curious what shopping trends we are seeing in your market? We are here to help.

We know how critical it is for you to know exactly what’s happening in your market right now. That’s why we’ve developed an Active Shopper Network® dashboard for our dealers. Schedule a free dealership market consultation today and gain access to daily, weekly, and monthly Active Shopper™ trends at the market (and zip code) level to help you navigate shopper demand fluctuations in your market, anticipate trends and take action through advertising when the time is right for your market and your dealership.

The impact of COVID-19 is shaping every aspect of life as we currently know it. Depending on the region you live, your dealership is seeing less showroom traffic, a drop off in sales or is temporarily closed to protect the spread of the virus. No matter where you live, we have been monitoring the impact today’s crisis is having on online shopping behavior to track trends and navigate the crisis together.

The Active Shopper Network® offers Dealers real-time Active Shopper™ Insights

Client Command’s Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours. Our patented technology allows us to connect cookies and devices to shopper identity. The AI powered tech monitors 90% of internet connected devices across more than 61 billion URLs specific to automotive, including classified listing sites, dealership websites, OEM websites, automotive research sites, automotive Google searches and more.

The biggest indicator of current and future car sales is demand. To understand demand, we must analyze online shopping behavior. Even before city, state and the national government were imposing social distancing and shelter at home guidelines, shoppers were beginning to move their shopping behavior online specifically around food and household essentials. Here’s how that is this shaping up in automotive.

Year-over-Year National Automotive Shopping Decline

Client Command’s Active Shopper Network® reports a double-digit decline in Active Shoppers™ both NEW entrants and ones continuing to shop. This compared to a typical March, a month where we usually see double-digit growth in NEW Active Shopper™ entrants as well as the overall Active Shopper Network®.

Year-over-Year – Active Shopper Network® – Monthly Shopping Trends (National)

KEY INSIGHT: Q1 2020 opened high (with as many Active Shoppers™ in January as March of last year) but is closing low with 2.9 Million fewer shoppers in March 2020 (month-to-date) than March 2019 (month-to-date)

Year-over-Year – Active Shopper Network® – Daily Shopping Trends (National)

ALL Daily Active Shoppers™ vs NEW Daily Active Shoppers™ (started shopping that day)

Year-over-Year – NEW Active Shopper™ Trends (National)

NEW Daily Active Shopper™ volume is a leading indicator of OVERALL shopper volume

Car Shopping continues as shoppers increase internet usage at home.

As COVID-19 forces much of the country to work and study from home, increasing internet traffic has also boosted online car shopping. There are reports of web traffic increasing by 20% for some providers and as much as 40% in the most impacted areas. This has fueled a recent rebound and uptick in online shopping behavior.

National Weekly Car Shopper Trends

National Weekly Car Shopper Trends

Local Weekly Car Shopper Trends

KEY INSIGHT: Shopping is back on-the-rise. When we look at shopping behavior today compared to 2 weeks ago, 30 days ago, and 60 days ago, we are seeing initial signs of recovery.

Seattle Market

Chicago Market

Miami Market

Los Angeles Market

Phoenix Market

Houston Market

Stay tuned for more updates on shopper trends in the coming weeks as we navigate this market together as an industry.

Your business requires that you have the freshest information and market insights available to make decisions for your business and the communities you serve. That’s why we want to equip you with market trends as they develop so you can engage and take advantage of changes as they happen.

Curious what shopping trends we are seeing in your market? We are here to help.

We know how critical it is for you to know exactly what’s happening in your market right now. That’s why we’ve developed an Active Shopper Network® dashboard for our dealers. Schedule a free dealership market consultation today and gain access to daily, weekly, and monthly Active Shopper™ trends at the market (and zip code) level to help you navigate shopper demand fluctuations in your market, anticipate trends and take action through advertising when the time is right for your market and your dealership.

The impact of COVID-19 is shaping every aspect of life as we currently know it. Depending on the region you live, your dealership is seeing less showroom traffic, a drop off in sales or is temporarily closed to protect the spread of the virus. No matter where you live, we have been monitoring the impact today’s crisis is having on online shopping behavior to track trends and navigate the crisis together.

The Active Shopper Network® offers Dealers real-time Active Shopper™ Insights

Client Command’s Active Shopper Network® is uniquely positioned to offer dealers real-time insights into who has started shopping, stopped shopping or continued shopping in the past 24 hours. Our patented technology allows us to connect cookies and devices to shopper identity. The AI powered tech monitors 90% of internet connected devices across more than 61 billion URLs specific to automotive, including classified listing sites, dealership websites, OEM websites, automotive research sites, automotive Google searches and more.

The biggest indicator of current and future car sales is demand. To understand demand, we must analyze online shopping behavior. Even before city, state and the national government were imposing social distancing and shelter at home guidelines, shoppers were beginning to move their shopping behavior online specifically around food and household essentials. Here’s how that is this shaping up in automotive.

Year-over-Year National Automotive Shopping Decline

Client Command’s Active Shopper Network® reports a double-digit decline in Active Shoppers™ both NEW entrants and ones continuing to shop. This compared to a typical March, a month where we usually see double-digit growth in NEW Active Shopper™ entrants as well as the overall Active Shopper Network®.

Year-over-Year – Active Shopper Network® – Monthly Shopping Trends (National)

KEY INSIGHT: Q1 2020 opened high (with as many Active Shoppers™ in January as March of last year) but is closing low with 2.9 Million fewer shoppers in March 2020 (month-to-date) than March 2019 (month-to-date)

Year-over-Year – Active Shopper Network® – Daily Shopping Trends (National)

ALL Daily Active Shoppers™ vs NEW Daily Active Shoppers™ (started shopping that day)

Year-over-Year – NEW Active Shopper™ Trends (National)

NEW Daily Active Shopper™ volume is a leading indicator of OVERALL shopper volume

Car Shopping continues as shoppers increase internet usage at home.

As COVID-19 forces much of the country to work and study from home, increasing internet traffic has also boosted online car shopping. There are reports of web traffic increasing by 20% for some providers and as much as 40% in the most impacted areas. This has fueled a recent rebound and uptick in online shopping behavior.

National Weekly Car Shopper Trends

National Weekly Car Shopper Trends

Local Weekly Car Shopper Trends

KEY INSIGHT: Shopping is back on-the-rise. When we look at shopping behavior today compared to 2 weeks ago, 30 days ago, and 60 days ago, we are seeing initial signs of recovery.

Seattle Market

Chicago Market

Miami Market

Los Angeles Market

Phoenix Market

Houston Market

Stay tuned for more updates on shopper trends in the coming weeks as we navigate this market together as an industry.

Your business requires that you have the freshest information and market insights available to make decisions for your business and the communities you serve. That’s why we want to equip you with market trends as they develop so you can engage and take advantage of changes as they happen.

Curious what shopping trends we are seeing in your market? We are here to help.

We know how critical it is for you to know exactly what’s happening in your market right now. That’s why we’ve developed an Active Shopper Network® dashboard for our dealers. Schedule a free dealership market consultation today and gain access to daily, weekly, and monthly Active Shopper™ trends at the market (and zip code) level to help you navigate shopper demand fluctuations in your market, anticipate trends and take action through advertising when the time is right for your market and your dealership.