WE LOVE TO SEE OUR DEALERS WIN!
REAL DEALERS | REAL STORIES | REAL RESULTS
Stoops Buick GMC kept their marketing engine running in 2020. Seeing an opportunity, they focused efforts to target consumers who had never been to their store. By keeping their name in front of Active Shoppers®, the marketing partnership influenced 211 sales to brand new customers.
Retaining existing customers is a key strategy for Stoops Buick GMC. With the Active Shopper Network® they are able to identify existing customers and deliver omni-channel marketing as soon as they re-enter the market. The result? The partnership exceeded the goal for retention sales for the 8th year in a row.
The aggressive marketing strategy, anchored in precision targeting to Active Shoppers® and relevant content, produced great results. The partnership influenced more than 25% of their dealership sales, driving more than $1.2 million in revenue and delivering a staggering 18:1 ROI.