This North Carolina dealership partnered with the Active Shopper Network^® in early 2021 to target high value customers that spend more and trade often. In the first nine months, the partnership influenced 28% of total sales. Those sales drove 30% of their total gross and 35% of their total vehicles acquired via trade-in.

By targeting shoppers as soon as they enter the market with relevant messaging, Greenville Nissan has enjoyed 9% more gross per unit on Client Command^® influenced sales in 2021. And as consumer demand began to slow in late Q3, the value to their bottom line increased. In September alone, the partnership generated 16.6% more per unit, nearly $600.

In a time where acquiring and turning used inventory is critical, the partnership is producing in BIG ways! Not only are Client Command-influenced sales delivering 38% more trades, the vehicles acquired are turning three days faster than other acquired vehicles and added an extra $518K to Greenville Nissan’s bottom line.