Looking to 2021, this North Carolina dealership set out to conquest new customers. Powered by the Active Shopper Network®, the partnership influenced 125 sales, nearly a third of their business. And of those sales, 60% were to brand new customers.
60% New Customer Sales Influenced
The Active Shopper® Difference gave Renaldo Kia the ability to get their buy-back program in front of shoppers early, through both their marketing and their sales team. Not only did Client Command-influenced sales generate more average gross profit per vehicle, 61% of those sales came with a trade-in.
61% Sales Influenced Delivered a Trade
Market conditions, the momentum of the Kia brand and the data-driven marketing program with Client Command are helping Renaldo Kia gobble up market share. At the midpoint of 2021, they are pacing 92% ahead of 2020 in unit sales and 160% ahead of 2019!