Upstate CDJR Bucks the Trends

The Story

On the struggle bus with new vehicle inventory, this small dealership in upstate New York cut all of its marketing going in to 2021. Three months later, Upstate CDJR partnered with the Active Shopper Network® to shift their marketing approach and target people with real-time shopping behavior.

Inventory Shortage = Marketing Shift

The Results

Not only did the partnership meet and exceed its sales goal in the first nine months, it is making a noticeable difference in adding pre-owned inventory to their lot. Client Command-influenced sales accounted for 26% of their total sales influenced and 64% of their total trades.

64% of Total Trades

The Impact

Upstate CDJR defied the trends of 2021 where most dealers faced reduced sales due to inventory shortages. By targeting shoppers as soon as they enter the market with relevant messaging, they sold 90 more units in 2021 and had what they call their ‘greatest success ever’.

2021 = Greatest Success Ever

Ready to learn more?

Our Sales Strategy for Upstate CDJR

To get in front of in-market shoppers first, Client Command activates the identity data of the Active Shopper Network® with customer-focused, omni-channel marketing.

Direct Mail

Real-Time Email

Display Ads

Phone BDC

Social Media

Schedule a demo today.

Give us 15 minutes of your time and we will show you how to engage with real shoppers as soon as they enter the market.

See firsthand:

  • How many people are actively shopping for a vehicle or looking to schedule service right now

  • How to reach them with highly efficient 1:1 marketing

  • How to drive more sales in less time with 27:1 ROI

Start building your audience today.

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