Category: Uncategorized

Why Being the ESPN of Automotive Isn’t a Good Thing
Why Being the ESPN of Automotive Isn’t a Good Thing
in May 17, 2017

Have you ever paid attention to how something new and different seemingly comes out of nowhere and suddenly disrupts everything overnight? For businesses Read more[…]

How to Survive the Political Media Blackout
How to Survive the Political Media Blackout
in October 13, 2016

For TV stations, automobile dealers are very valuable advertisers. At the tier 3 level, dealers spent approximately $1.3 billion on TV spots alone Read more[…]

The Truth About BSOS and How To Beat It
The Truth About BSOS and How To Beat It
in July 25, 2016

It’s called the “bright, shiny object syndrome” or BSOS for short. For people in charge of dealership marketing it can be a problem Read more[…]

If it’s too easy, it’s probably wrong.
If it’s too easy, it’s probably wrong.
in June 6, 2016

There’s a simple time-honored formula at car dealerships for calculating advertising costs per car sold: advertising spend divided by total number of cars Read more[…]

Are You Meeting Car Buyers Too Late?
Are You Meeting Car Buyers Too Late?
in May 11, 2016

It’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full Read more[…]

Paying the Rent in Eyeballs
Paying the Rent in Eyeballs
in March 15, 2016

There are odd things in life that, for many of us, can make our brains hurt if we spend more than a few Read more[…]

Are you a valuable advertiser or a media pest?
Are you a valuable advertiser or a media pest?
in November 17, 2015

Quick trivia question, how many advertisements and brand messages is the average person exposed to each day?   The number that consistently pops Read more[…]

The Mother of Four Letter Words that Terrifies Marketing Vendors
The Mother of Four Letter Words that Terrifies Marketing Vendors
in October 22, 2015

With Halloween almost here, we think it is a perfect time to discuss a dealership marketing topic that’s incredibly scary. In fact, it’s Read more[…]