Content marketing can be a major driver of dealership sales, but only if you know what you’re doing. Writing a blog is easy, but optimizing it so that people searching for cars are directed to your website isn’t as simple. So why take the time? Well, a few reasons. Number 1, SEO increases your ability to move shoppers down the sales funnel to your dealership. Number 2, blogs build relationships when you provide helpful content. What car owner doesn’t want tips on how to prepare their car for trade-in, or how often to get an oil change? Number 3, in a cookie-less world, it is more important to find ways to gather first party data and subscribing to your content, could be the ticket.
You don’t have to write the blog yourself, and you don’t have to hire someone to create quality content. You can ask a salesperson to contribute content based on trends they see as they talk to consumers on the sales floor, or your service manager for tips to prepare vehicles for the upcoming season. Of course, make sure you always have someone edit and fact-check your blog posts before they go live to ensure they’re factual and error-free.
As Henry Ford said, “the only real mistake is the one from which we learn nothing.” But that doesn’t mean we have to learn everything through experience. Here’s to doing what our automotive family always does; sharing ideas, learning from one another and making even the smallest adjustments to grow and thrive.