Here is perhaps one of the most important statistics you need to know: 86% of car shoppers first look online before visiting a dealership. If you’re not locking down information about these shoppers and engaging with them in a memorable way, you’re giving sales to your competitors.
You might be asking how it’s possible to obtain information on transient visitors to your website or the Internet in general. The solution is technology powered by artificial intelligence (AI). When properly used, AI can:
• Monitor the behavior of online shoppers
• Coordinate it with offline identity data
• Create profiles for shoppers who fit your inventory and dealership
Constant Data Collection:
You may think you can pay a staff member to complete these tasks, but your dealership lacks the internal technology to monitor online activity. Even if you built that tech, an employee can’t work 24 hours a day, seven days a week, to monitor shopper behaviors and cross-reference online activity with offline identities. Your marketing and sales strategies can no longer afford to work from information that is 30, 60, or 90 days old. AI compiles this information in real-time so your staff can focus on what they do best — having conversations that sell cars.