We know the one who gets to shopper first, most often wins. Without AI, it is becoming increasingly impossible to do that in an efficient way. It’s projected that in a few short months, 1.7 MB of data will be produced every second for every person on the planet1. How much human intelligence and how many human hours would it take to scan and digest your internal, corporate and dealership data points, as well as the online behavior of your customers and prospects? The right AI tools are capable of doing just that, in real time.
But just like human intelligence, AI is only as capable as the inputs it is receiving. Traditionally, dealers wait 45, 60, 90 or 120 days for data and then plug that data into technology-based tools, that may be leveraging AI. Dealers must set a standard that their AI be powered by real-time data.