A dealership’s need for online data to engage shoppers is increasing at an exponential rate. Online shopping data is the only way to truly understand and analyze today’s shopper and harnessing it for marketing is essential for winning in today’s competitive market.
How does your online data strategy measure up to today’s demands?
While data is multiplying at an exponential rate, not all data holds equal value, and unfortunately, the ways most dealers think about online data, miss the mark. In a world where shoppers are less loyal and looking for the best deal, tracking all online behavior and de-anonymizing that data is key to ensuring your dealership is identifying shoppers before the competition and engaging them with messages that resonate.