Today’s shopper has more choices than ever before and therefore, higher expectations. You cannot build trust if you don’t meet someone’s expectations. Today’s consumer expects a personalized experience. Sending out a generic ad is unlikely to attract anyone’s attention, as customers are now expecting relevant, targeted, and personalized content. In order to achieve this, you have to know who is shopping, what they are looking for and what stage of the vehicle-buying process they are in.
To achieve all of this, many dealerships have started using AI marketing solutions such as our innovative Active Shopper Network®. By knowing their shopping activity, the types of vehicles they are looking for and what devices they are using, you can provide them with a unique and personalized ad. And that is a significant step towards creating an experience which is relevant to them, even before they reach your website or showroom.